It probably will not surprise you to learn that your favorite beauty blogger or reality television… Read more Read more
The New York Times has a new article about the FTC’s efforts to get celebrities to more clearly define ads. Kim K and others have gotten into hot water with agencies like the FDA for being misleading, and the FTC has not been too happy with the opaque nature of celebrity endorsements on social media.
But the most fascinating part of the article might be about precisely how much celebrities can rake in from social media posts.
Captiv8, a company that connects brands to influencers, says someone with three million to seven million followers can charge, on average, $187,500 for a post on YouTube, $75,000 for a post on Instagram or Snapchat and $30,000 for a post on Twitter. For influencers with 50,000 to 500,000 followers, the average is $2,500 for YouTube, $1,000 for Instagram or Snapchat and $400 for Twitter.
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