I see this being used for far more than just ads. Imagine if you are building a home and as you go from one vendor to another deciding on lighting, plumbing fixtures, furniture etc., you could bring up a hologram of your home and immediately see how those decisions will integrate into the 3D model?
Anyway, there are an unlimited number of applications for this beyond ads. Looking forward to that.
This article originally appeared at: https://futurism.com/videos/hollywoods-holographic-billboards-are-now-a-reality/.