Monitor Your Entire Ecommerce Sales Funnel with Real Data

When it comes to monitoring your online business, the list of so-called “critical metrics” is constantly expanding. Things like social media engagement, keyword ranking, email open rates, conversion rates, click-through rates, bounce rates, and more all compete for your attention.

All of this data can be overwhelming.

The question is: what metrics really matter?

In the world of ecommerce – whether you sell products or services – the hands-down, undisputed, heavy-weight-champion metric … is your sales funnel.

Why? Because at the end of the day, nothing but sales pay the bills.

So, to enable you to monitor your entire sales funnel, here are four sources of data and exactly what you should do with them:

  • Your Traffic
  • Your Leads
  • Your Sales
  • Your Competition

Your Traffic

Let’s start with the widest point of your sales funnel: your traffic.

sales funnelImage Credit: Prosar.com

What is the temperature of your traffic: warm or cold?


This article originally appeared at: http://www.profitablesocialmedia.com/monitor-ecommerce-funnel/

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