Order McDonalds from your Mobile. New Tech.

http://www.reuters.com/news/picture/photos-of-the-week?articleId=USRTX31BLY

http://www.reuters.com/news/picture/photos-of-the-week?articleId=USRTX31BLY

McDonalds wants to avoid the kinds of service hiccups that have haunted digital debuts by companies such as Starbucks Corp.

Digital ordering has been challenging for many restaurant chains and their customers. Domino's Pizza Inc, now the industry leader, took years to perfect it. Starbucks' technology took far less time, but in January the chain said mobile orders poured in faster than they could be processed, creating backlogs that drove away time-crunched walk-in customers.

McDonald's sees mobile as a way to win back customers after four straight years of traffic declines, but the project is not without risks.

You just earned points!
Login to save points.
Earn your spot on the leaderboard.

You earned Ochen points!

You're on your way to the top of the leaderboard!