Technology Is Not Hijacking Your Brain

Nir is the author of Hooked: How to Build Habit-Forming Products and have taught at the Stanford Graduate School of Business and Design School. I’ve sold two technology companies since 2003 and now help teams design more engaging products.

For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.

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