With up to 35% of web traffic now coming from mobile devices, optimizing for mobile users has never been more critical. There are two components to mobile optimization to consider: Conversion Rate Optimization (MCRO) and Search Engine Optimization (MSEO). Conversion rates could affect search behavior and thereby affect rankings, and over-optimizing a webpage could absolutely affect your conversion rate. Therefore, we recommend optimizing simultaneously for conversion and SEO for best results. This article will help you cover both, well to an extent and at a very high level.
For best results, a website should first offer a mobile app (if you have one), followed by a mobile version of the website, and lastly a responsive design if the user opt’s out of the mobile version. Below is a diagram to describe the process:
Though iOS and Android operating systems offer different levels of security, there are many great benefits to having a mobile app as opposed to being exclusively web-based. For example, if the user is not near a wi-fi connection, they may still be able use certain features and complete a transaction or event once they are online.
With an app, a business can take personalization to an entirely different level. With HTML limitations out of the picture, the features and scalability are nearly limitless.
A few good examples of mobile apps we like include:
Having a mobile version of your website can be absolutely critical to your conversion rate. Take a look at the below April screenshots of an ecommerce website before deploying a mobile version (2012) and after (2013). Notice how before the mobile version deployed, mobile users made up for less than 10% of online revenue, compared to 26% after the mobile version launched.
Mobile version means tap-friendly version.