Text messaging is an essential tool for job recruiters, but you have to learn how to use SMS texting effectively. To improve HR functions, texting offers a simple, direct way to communicate with potential job candidates and current employees. Text messages must be relevant to the recipient, offering new information or news. Too many text messages can result in people opting out of your campaign. Messages should be sent during business hours, and you should never send out too many texts in one day.
Don't Annoy Your Contacts
Subscribers to your texting campaign don't want to receive texts that are spam or shameless self-promotion. The success of your opt in texting campaign depends on a number of factors. You want to keep your subscribers satisfied, and this means only sending useful texts out to appropriate recipients. When you send out too many messages that are not necessary, your subscribers will be quick to opt out of your campaign. Targeted messages are the way to go. For example, if you have a specific job posting to send out, only send the text out to those that have shown interest in a similar position.
Automated Messages to Save Time
As a recruiter, you'll want to find ways to save time. SMS technology allows you to setup automated messages, depending on the type of message you receive from a potential recruit. You can send out an automated thank you message for signing up for your campaign, or you can request additional information automatically if a recruit doesn't fill out a form completely. The technology is advanced and can save your hours a week as a recruiter if you use it correctly.
Engage With Other Recruiters to See What Works
When you take the time to brainstorm with other recruiters in the industry, you will see improvements in your recruitment strategy. While some recruiters don't bother networking, those that use online forums to engage with other professionals gain valuable knowledge about what works to recruit new employees and what activities are useless. When you belong to online groups for professional recruits, you can ask questions about SMS texting that will help you use this valuable tool effectively.
Always Make It Easy to Opt Out of Your Texting Campaign
If you are sending out text messages to people who have opted in to receive messages from you, there always has to be a clear way to stop receiving messages. When you don't provide a way for people to stop receiving messages, your text messages can be seen as spam. You don't want people receiving text messages from you who aren't interested in what you have to offer. Your messages should be clear, targeted, and useful to the recipients.
How you use text messaging as a recruiter is important. When you reach out to potential candidates through text messaging, you need to make sure that it is clear who the message is coming from. Candidates who can't identify the sender of the text are going to quickly delete it and move on. Your messages should always be relevant to the recipient and you should only send out text messages during business hours. Text messaging is a great way to communicate, and can a great boost to your recruitment efforts when you are trying to fill positions.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution
including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced
automation, enterprise, and cross-channel features for both mass texting and landline texting use cases.
Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the
software, internet, and mobile communications industries.