Category Archives: Marketing

56 Influencers Share Their Biggest Mistakes and How to Avoid Them

I was honored to be featured in this interesting take on influencer marketing. 56 Influencers Share Their Biggest Mistakes and How to Avoid Them [Expert Roundup] In 2017, influencer marketing saw an exponential growth of 198%. A lot of this can be attributed to its efficacy in building brand awareness and improving business sales. A […]

Why do so many want fatter tweets?

I’ve had thousands of conversations with the curious and the obnoxious on the topic of what’s wrong with Twitter. I usually has something to do with them thinking that Twitter needs to be more like Facebook, or how it’s impossible to write anything in 140 characters. So I have to explain that the value of […]

75 Contronyms (Words with Contradictory Meanings)

The English language includes an interesting category of words and phrases called contronyms (also spelled contranyms, or referred to as autoantonyms) — terms that, depending on context, can have opposite or contradictory meanings. When you use these words, be sure the context clearly identifies which meaning is intended: 1. Apology: A statement of contrition for an […]