Do you suffer from the Entrepreneurial Myth?

Small Business Technology Series. Sponsored by Frontier Business

"The entrepreneur builds an enterprise; the technician builds a job.” – Michael E. Gerber

Do you suffer from the Entrepreneurial Myth?

The Entrepreneurial Myth #1: 

The myth that most people who start small businesses are entrepreneurs.

The Entrepreneurial Myth #2: 

The fatal assumption that an individual who understands the technical side of a business can successfully run a business that does not technically work.

The secret to go ‘Beyond’ The E-Myth is to scale up… that said, what are the best ways to scale your business?



Excerpt from – Beyond The E-Myth – 

This is the simplest book I’ve ever written.

It’s a book written for everyone who has started his own business, or for everyone who hopes to.

It’s a simple book because it starts out with a simple premise. That unless you start your business with the intention of selling it, it will almost always turn out to be a disaster.

So this book is about going to work ON your business (I’m going to call it ‘a company’ from now on) – to design your company, to build your company, to launch your company, and then to grow your company for the extreme purpose of preparing your company for sale.

That means that a company, no matter what it does, and how it does that, is nothing other than a product. A product you’re preparing to sell.

After all is said and done, that’s what an entrepreneur is: an inventor of a grand and growing company — a product — which ultimately will be sold to a buyer who falls madly in love with it.

Every company on the face of the planet is nothing other than a product for sale.

But, the buyer of your company, whomever that may be, doesn’t fall in love with what the company does; he’s much more pragmatic than that. The buyer falls in love with how well your company does it.

And the measure for how well a company does what it does is only two things: First, its success in its ability to attract and keep customers better than any other company; and Second, the return on equity a company produces time after time after time.

In sum, such a company – a company which buyers absolutely love — possesses the uncanny, and seemingly unnatural, ability to scale. 


You just earned points!
Login to save points.
Earn your spot on the leaderboard.

You earned Ochen points!

You're on your way to the top of the leaderboard!