Instagram Live Stories will be available globally next week

I personally like meaningful, well thought-out video content. Something I can learn from since I am taking the time to watch it. Snaps or "stories" whatever Instagram will call theirs, don't appeal much to me. Maybe a lot of people are fascinated with watching someone else's every waking moment, but I really don't have the time for that.

Does anyone else think this is a fad? Will it be saturated eventually? Does there need to be one distinct platform for this media? Is it too much for influencers to manage uploading these short video clips to multiple social networks? Would appreciate any feedback you can offer.

Instagram’s Live Stories, the social network’s take on live ephemeral video, is officially coming to users outside of the United States. The company plans to roll out the feature to users around the world over the next week.

Stories, which lets users share videos and photos that disappear after 24 hours, launched last August as a near-carbon copy of Snapchat. Live video support was added for users in the US last December. To start a live video, users simply swipe right to open the Stories feature. One more swipe to the right gives them to option to go live. A single video can last up to one hour. In a blog post, Instagram notes that the update will be available to users with Instagram version 10.0 and above.

Earlier this month, Instagram said 150 million people use Stories every day, though it didn’t specify how many users were actively using the live feature. The company also said it would begin placing ads between stories, so watch out for that too as you update the app.


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