Why was a movie star at a marketing conference?

Kevin Spacey Explains Content Marketing

At  Content Marketing World, the keynote speech was not President Underwood.  It was from the real storyteller, Kevin Spacey

Why was a movie star at a marketing conference?

Spacey answered his own question. Movie stars, content marketers, and journalists all have something in common: “When you strip everything away, we are all striving toward the same goal, and that is connecting with our audiences,”

Kevin Spacey Connecting

“Isn’t good storytelling just luck and a guessing game?” he asked. “No. Good content marketing is not a crap shoot—it has always been about the story.”

Then Spacey shared his three key elements that make better stories:

This article originally appeared at: http://dailywarren.com/2014/09/13/spacey.

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