How Our Brains Respond to Different Content Formats

If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. According to a new infographic from Main Path Marketing, different types of content affect our brains in different ways—and also influence what we do next.

The Summary: 

  • If you want to build a relationship, use text.
  • If you want to communicate information quickly, an infographic might be your best choice.
  • If you want highly shareable content, consider something interactive, like a quiz.
  • If you’re looking for content with emotional resonance, go with video.



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