If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. According to a new infographic from Main Path Marketing, different types of content affect our brains in different ways—and also influence what we do next.
- If you want to build a relationship, use text.
- If you want to communicate information quickly, an infographic might be your best choice.
- If you want highly shareable content, consider something interactive, like a quiz.
- If you’re looking for content with emotional resonance, go with video.