NASA Has a $3.46 Billion Plan to Ensure the Yellowstone Supervolcano Doesn’t Erupt

In Brief NASA has detailed a plan to prevent the Yellowstone supervolcano from ever erupting. By drilling into the volcano and pumping water into and out of it at high speeds, they believe they could cool the volcano and use the emerging hot water to generate electricity.

From Threat to Ally

When people think of Yellowstone, it’s usually in relation to the national park, a massive 8,983 square kilometer (3,468.4 square mile) area comprising mountains, rivers, and forests. Less commonly considered is the Yellowstone Caldera, a supervolcano whose eruption could be devastating for our planet.

Thankfully, such an explosion is highly unlikely, and now, NASA has come up with a way to not only ensure that the volcano remains inactive, but also use it to provide the surrounding area with electricity.

Following their release of a story on supervolcanoes, the BBC was contacted by a few NASA members who wanted to share details on a previously unreleased plan to deal with Yellowstone. Even NASA admits their incredibly ambitious plan is risky, but the potential benefits resulting from its success can’t be completely ignored.

First, they would drill into the volcano from the lower sides, outside the boundaries of Yellowstone National Park. Coming from this direction would prevent the intense heat from making its way to the top of the chamber, where it would cause further problems.

Once drilling is complete, water would be pumped into and back out of the supervolcano at high pressures, with the exiting water heated to a temperature of around 350 degrees Celsius (662 degrees Fahrenheit). The water going in would slowly cool the volcano, while the hot water coming out of it could be used to generate electricity.

“Yellowstone currently leaks around 6GW in heat,” Brian Wilcox, a researcher at NASA’s Jet Propulsion Laboratory (JPL), explained to the BBC. “Through drilling in this way, it could be used to create a geothermal plant, which generates electric power at extremely competitive prices of around $0.10/kWh.”

Unseen Success

Aside from the dangers inherent in any plan to drill into a volcano, the NASA proposal is also largely theoretical-no one knows for sure that it would work, and the cost of finding out would be an estimated $3.46 billion. Wilcox doesn’t think this cost is insurmountable, however.

“You would have to give the geothermal companies incentives to drill somewhat deeper and use hotter water than they usually would, but you would pay back your initial investment and get electricity which can power the surrounding area for a period of potentially tens of thousands of years,” he noted. “And the long-term benefit is that you prevent a future supervolcano eruption which would devastate humanity.”

Even if the system can effectively cool Yellowstone at NASA’s estimated rate of 1 meter (3.2 feet) per year, it would take thousands of years before only cool rock was left and longer than that to actually confirm that the process had permanently eliminated the threat of an eruption.

Despite all of these variables, the plan is worth consideration, especially given that Yellowstone is just one of about 20 supervolcanoes on the planet. NASA hopes that their proposal will encourage more practical discussions and debates on what to do about these massive structures prior to an eruption, at which point the Earth could be thrust into a volcanic winter.

 

This article originally appeared at: https://futurism.com/nasa-has-a-3-46-billion-plan-to-ensure-the-yellowstone-supervolcano-doesnt-erupt/.

Inside the glorious and lucrative world of Instagram’s famous pups

Manny has achieved a lot for a six year old.

He’s a philanthropist and social media influencer with more than a million followers on Instagram, including Snoop Dogg and Martha Stewart. He’s appeared on Good Morning America and had his own booth at a music festival. He has numerous licensing and sponsorship deals with brands like Turtle Wax and Dremel.

Oh, and he’s a French bulldog.

Manny the Frenchie, as he’s known on Instagram, is not alone. He’s part of a growing breed of pet influencers that include other pedigree personalities like shih tzu Potato McTater and Cavalier King Charles spaniel Toast Meets World-they’re pictured above, doing their adorable thing.

Each of these doggos have achieved fame thanks to a distinctive personality trait.

Take Chloe the mini Frenchie, who is about half the size of a typical French bulldog. Her petite stature garnered her thousands of adoring fans, and eventually led to sponsorship deals in beauty and fashion. 

Inspired by Chloe, her owner, Loni Edwards, has founded The Dog Agency-an agency that manages internet-famous pets. 

Potato’s famous costumes, meanwhile, included Hillary Clinton for Halloween, and have helped earn him notoriety. He has since appeared on the Today Show

How To Leverage Influencer Outreach For Higher Rankings

Leveraging influencer outreach is a powerful marketing strategy you need to pay close attention to. Simply creating content is not enough to secure those coveted higher rankings keeping you up at night. You need to expand your audience reach and connect in a more meaningful way.

Most marketers know the value of having a superb content marketing strategy. Stats compiled by Business 2 Community (B2C), found that 93 percent of marketers utilize content marketing. However, leveraging influencer outreach can have a colossal impact to your marketing strategy. In fact, influencer outreach can boost your conversions three to ten times. This is certainly the ideal when building your audience and getting higher rankings.

Influencers come in many forms, including industry experts, analysts, quality content developers, and even critics. They are powerful assets, influencing the actions of their followers. An influencer can increase content reach, accelerate business growth, and offer high authority inbound links.

Let’s take a closer look at how you can leverage influencer outreach to surpass your marketing goals.

Intrigue Your Potential Influencers with Timely Topics and Newsjacking

In order to leverage influencer outreach, you need to choose topics that will intrigue your intended influencer’s audience, according to marketergizmo. Influencers will not risk their reputation on topics that have little weight among their followers. If your topics fit, the audience will engage in a more meaningful way.

Research your intended influencers. Read their blogs and social media posts. After a bit of research, ask yourself a few key questions; What’s in it for my influencers? How will they benefit? Will their audience gain any helpful info?

Newsjacking is another way to leverage influencer outreach. Newsjacking is simply piggybacking breaking news in order to gain access to an otherwise unreachable audience. According to Small Business Trends, newsjacking became popular in 2011 by marketing expert David Meerman Scott in his book Newsjacking. It continues to have a place in many marketing strategies.

Develop Quality Content Supported by Expert Sources and Quality Media

If you want to leverage influencer outreach for higher rankings, you want to make your content count. According to a marketing study by Tomoson, 59 percent of marketers will increase their budgets for more influencer marketing.

Put that money to good use through quality content and media. The Tomoson study also found that, “51% of marketers believe they acquire better customers through influencer marketing.” However, poor content and media may yield little.

Developing content beyond the standard 500-word count is an essential strategy for gaining influencer interest. Research conducted on word count by MarketingExperiments found longer copy to perform better by 40.54 percent.

Photos, videos, and infographics are equally as important. A study found that 65 percent of marketing executives believe these media strategies are vital to brand awareness. Video marketing stats by SYNDACAST found that 51.9 percent of marketing professionals say videos have the best ROI.

Approach Influencers Carefully Building the Relationship Over Time

Approaching influencers and building a relationship is certainly an essential aspect to gaining higher rankings. Those social media posts will eventually fade, but a positive influencer relationship is invaluable and long lasting.

This is a vital step in leveraging influencer outreach. Simply approaching influencers to promote your content or brand will end in plenty of unanswered emails. You want to approach influencers with their best interest in mind first.

Approaching influencers with a, “what can I do for you” attitude will help your relationship with him or her rank higher. Be prepared to contribute to their goals prior to asking for anything in return. After all, they are the ones with the community you want to access.

Engage with your intended influencers by first having social media touch points. Comment, like, share, and retweet their content. Leave meaningful comments on their blogs, and use their content as helpful advice across your social media channels as well.

When the time comes, craft a thoughtful pitch email that is individualized. This is your first date, so make the most of it. You want to intrigue and catch your intended influencer’s attention from the get go.

Influencer Outreach Produces Higher Rankings and Better Monetization

Your influencer efforts will ultimately result in the high authority inbound links that produce higher rankings. These authoritative links are what you have been after the whole time. Authoritative links will boost your search engine rank, as well as an increased monetization, according to Forbes. And now with Google’s Real Time penguin and the potential for links being devalued on a real time basis, these influencer links are increasingly important and can signify the difference between a failed or successful online marketing strategy.

When you leverage influencer outreach, you will enhance your marketing efforts in a powerful way. Your influencers will link to your content and their followers will engage, resulting in supercharged inbound links and the higher rankings you want. Increase your content reach, accelerate business growth, and gain high authority inbound links by building those long lasting influencer relationships.

 
This article originally appeared at: http://www.business2community.com/seo/leverage-influencer-outreach-higher-rankings-01759657#ik03hhel6IXPRFyE.97.

Apple is reportedly investing $1 billion in original video content

Apple will invest approximately $1 billion in acquiring and producing original TV shows over the next year, according to The Wall Street Journal.The investment could result in as many as 10 new shows, a source told the publication, with the iPhone-maker looking to match the high-quality output of networks like HBO.

The market for this sort of content is already crowded, and both traditional broadcasters and new media are fighting over lucrative deals for original hits. Apple previously focused on renting TV shows and movies through iTunes, but this business has been damaged by the rise of subscription services. The company’s share of the movie rental-and-sales market is estimated to have dropped from 50 per cent in 2012 to less than 35 per cent recently.

Apple’s budget looks substantial, but is just table-stakes. HBO spent about $2 billion on content last year, while Amazon spent around $1 billion in 2013, the year after it leapt into original programming. Netflix, meanwhile, is expected to spend more than $6 billion in 2017, according to The Wall Street Journal. Making TV is expensive, with season six of Game of Thrones reportedly costing $10 million per episode. Comedies are much cheaper, costing around $2 million per episode, while a drama can carry a fee of $5 million per episode.

Apple already produces some original content including reality show Planet of the Apps, and Carpool Karaoke, but they haven’t been as well received. Still, its $1 billion investment in original content is a smart one. Netflix’s success is credited in part to the popularity of critically-acclaimed shows like House of Cards, and if Apple can produce a hit, it could be central to making its name in online streaming. The company even poached a pair of executives from Sony recently to hunt out such promising shows.

This article originally appeared at: https://www.theverge.com/2017/8/16/16155600/apple-original-tv-content-1-billion-investment.

Bitcoin’s Price Reaches An All-Time High -and At Least One Trader Believes That Is Just the Beginning

Bitcoin has recently made it through a chain split unscathed, due to the impending lock-in of SegWit, a somewhat controversial solution to Bitcoin’s scalability issues. 

Shortly after the split on August 1st, which brought us Bitcoin Cash, in addition to Bitcoin, miners continued to signal for the activation of SegWit, an alternative scaling solution to increasing blocksize. 

SegWit has been locked in ad the price of Bitcoin has shot up dramatically, reaching an all time high of over $4,400, a 100% increase in price in just under a month. This means that if Bitcoin was to follow Litecoin’s example, doubling in price just 5 days after the activation of SegWit, the price could be expected to double again shortly following the activation of SegWit on the Bitcoin network. 

Masterluc’s Prediction

Although Bitcoin has reached new highs recently, the road to $8,000+/BTC is not without its bumps. Keeping in tradition with Bitcoin’s historic volatility, the price of Bitcoin dropped below $4,100 within the same day as reaching its all time high on August 15th, and is now back at $4381 at the time of writing. Although this is a huge drop in price, almost 10%, it’s nothing to be worried about, due to the quick rebound. 

This volatility is not worrying to one Bitcoin trader in particular who is seen as a legend amongst those who have been into Bitcoin for years. 

€˜Masterluc’, the same person who correctly predicted that Bitcoin would fall into a multi year bear run after reaching an all time high of $1100 in December of 2013, now predicts that Bitcoin will reach a price of $15,000 this year, and will rise to somewhere between $40,000 -$110,000 before the end of this bull-run, which he expects to end in 2019. Although these predictions from masterluc have absurd numbers in them, it seems as if he may be onto something. 

Apart from Bitcoin possibly to doubling in price in the months following SegWit activation, Bitcoin would continue to rise if it retains its momentum. Moreover, according to his graphs Masterluc sees no resistance until Bitcoin reaches $15,000, and if those graphs stay true there shouldn’t be. Although this is just one prediction from one Bitcoin trader, he was able to correctly predict the bear run of bitcoin after it first reached $1100, so there should be some weight to what he says. 

However, in order for Masterluc’s prediction to come true, there would have to be some significant catalyst in the market to cause bitcoin to go up more than 20x.

Money on the sideline

As of today, despite the market cap of nearly $69 billion there is much less than a tenth of a percentage percentage of the world’s capital in Bitcoin. According to Ian Lee, who led the blockchain division at Citi, the world has more than $7 trillion invested in gold, which dwarfs cryptos in comparison. 

If there is to be a massive shift in price, there would have to be a significant shift in the amount of the world’s capital used in Bitcoin. In other words, if Bitcoin continues to become more mainstream, there will be more and more demand, which will drive the price up, possibly to the numbers predicted by Masterluc. 

This article originally appeared at: https://bitcoincenternyc.com/bitcoin-news/bitcoins-price-reaches-time-high-4000/.

Now You Can View Tweets By Topic, Without Having To Make A List

Viewing tweet by a person, hashtag, word, or curated story aren’t enought

Now Twitter will help you figure out what topics you like. 

Part of me wants to hate this but it’s an evolution that will help millions get more value from Twitter so why not?


Now you can view tweets sorted by topic, without having to follow anyone, right in Twitter’s Explore tab.

The social platform released the new feature globally on iOS and Android Tuesday, a Twitter spokesperson confirmed to BuzzFeed News.

Twitter’s algorithms will show you these topics based on what they know about your interests. Eventually, the platform will give users more control over what they see, the spokesperson said. The company will roll out controls that allow people to tell it they don’t like a topic, which will inform Twitter’s decisions on what to show them.

The feature is one Twitter users have long requested. Importantly, it will give new and casual users a way to gain value from the platform without having to build a list of people to follow, a task that can be burdensome to those trying the platform out.

Investor and former Twitter product manager Josh Elman urges Twitter CEO Jack Dorsey to add “follow by topic” in December 2016.

Figuring out how to retain new and casual users has been one of Twitter’s most difficult challenges. Nearly 1 billion people have tried and left the platform, according to a post early investor Chris Sacca published in 2015, and Twitter failed to increase its number of monthly active users in the second quarter of 2017, disappointing investors.

 

This article originally appeared at: https://www.buzzfeed.com/alexkantrowitz/twitter-adds-algorithmically-curated-tweets-by-topic?utm_term=.chdNAWGbb#.blkkYyQ22.