We often talk about the uberization of businesses. UberHIRE is the uberization of Uber. 
I’ve been using Uber for in town meetings while my car was out of service. One day last week, my wife said “I’m going that way, I’ll just take you” so we walked out to the car, it didn’t start. I pushed a button and another ride was ready at my suburban home in a few minutes. 
Now I need a uberized auto repair that goes beyond the roadside service and just takes care of everything

From Uber:

When we set out, Uber was designed to be an efficient and affordable way to get from point A to point B, almost anywhere in the world. Yet, India isn’t just anywhere in the world -it’s a world in itself, with a culture that is unique and diverse. Think festival shopping, family get-togethers, big fat weddings or back to back business meetings, we are always on the go.

That’s why riders have always asked us if they could hold onto their Ubers while they are out and about — and that’s why we’re launching UberHIRE: an Uber that takes care of all your travel needs for the day.

UberHIRE is a time-based Uber that’s available on-demand, to let you explore and travel around cities knowing that your Uber will wait for you. It’s perfect for travellers exploring a new city, senior citizens who need to make trips punctuated with multiple stop overs, or for business travellers who have multiple meetings -while ensuring it is an economical option for everyone.

After a successful pilot run in Kochi, starting today, UberHIRE will go live in New Delhi, Bangalore, Chennai, Mumbai, Pune, Ahmedabad, Vizag and Nagpur, with more cities slated for launch in the weeks to come.

How it works:

  1. Open your Uber app and slide over to UberHIRE
  2. Set your pickup location and request your ride
  3. Your Uber will be at your service. You will see your driver’s details straight away, along with the details of your car
  4. At the end of your trip, your total fare is calculated based on the distance and duration of your trip. You can pay in cash and receive an e-receipt

Is this the future of work? Everyone working when they want, where they want, and all of us benefiting from better sharing of resources?

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