Using VR for a ‘Try Before You Buy” experience

As an interactive medium that offers unparalleled immersion, Virtual Reality (VR) allows users to experience, preview, and escape reality. Early adopters are predominantly gamers, driven to the medium by the promise of”being there’. But given the huge growth potential of the market, it is interesting to understand the demographics of VR owners and intenders to […]

Who are the top marketing influencers today?

I am honored to be included in Tenfold’s Top 100 Marketing Influencers Today list. Currently, if someone was interested in answering the question of, “who are the top marketing influencers today?” they’d have an extraordinarily difficult time coming up with an accurate picture.  Googling this question brings up a number of results. Some from Hubspot, […]

Russians Engineer a Brilliant Slot Machine Cheat—And Casinos Have No Fix

In early June 2014, accountants at the Lumiere Place Casino in St. Louis noticed that several of their slot machines had – just for a couple of days – gone haywire. The government-approved software that powers such machines gives the house a fixed mathematical edge, so that casinos can be certain of how much they’ll earn […]

Cannabis company plans to turn desert town into pot paradise

NIPTON, Calif. (AP)-Now that one of the nation’s largest cannabis companies has bought the entire California desert town of Nipton, a question remains: Will the new owners rename the place Potsylvania? The name Weed already belongs to an old mill town in Northern California. American Green Inc. announced Thursday it is buying all 80 acres […]