In Snapchat’s latest deal with a major U.S. media company. Financial terms were not disclosed.
Snap, which is preparing for next year’s initial public offering, has signed a variety of advertising and content agreements this year with Viacom, Comcast’s NBCUniversal and Time Warner Inc’s Turner Broadcasting System Inc. Media companies such as Disney partner with Snapchat in an effort to reach the type of younger viewers the social media company targets, which increasingly eschew traditional television.
The two had previously worked together for a special Live Stories, a Snapchat feature that curates user-submitted photos and videos tied to a specific event, around ABC’s broadcast of the Academy Awards in February. Unlike in Snapchat’s other deals with media companies, where any ad sales responsibilities would be shared across both companies, Disney will control and sell all advertising for the shows it produces for Snapchat.