The subject of paid influencers dislosing that in their content looks like a lot of fuss over nothing.
Obeying laws and rules are good. Remembering that Ronald McDonald or Micky Mouse doesn’t have to say “I’m a paid spokesman” puts it in a better perspective.
A group of industry watchdogs are calling for Google, DreamWorks’ Awesomeness TV, Walt Disney‘s Maker Studios and two other companies to stop influencer marketing that targets children.
This article originally appeared at: http://adage.com/article/media/google-awesomeness-tv-maker-studios-fire-influencer-marketing/306405/