Use this player to listen now, download or share. If you like it, please subscribe and tell your friends! Appealing to humans’ basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human […]
Tag Archives: persuasion
The Secret Power of Giving
Everyone Does This, Most Don’t Like It Done To Them
I’ve had numerous clients and business associates with professional backgrounds. Lawyers, medical doctors, psychologists, etc. At one time or another, I had to convince each of them, that to have had any modicum of success they were also in sales. Many people envision selling with car sales or, years ago, door-to-door selling from encyclopedias to […]