We are All Selfish, Scared and Stupid? Smart chat with Dan Gregory

Use this player to listen now, download or share. If you like it, please subscribe and tell your friends! Appealing to humans’ basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human […]

11 Resources to Own Influencer Marketing Like a Boss – Traackr

There’s no point in doing influencer marketing unless you do it right. And that’s easier said than done. As influencer marketing reaches mass popularity, the need to execute is met with more chaos than shopping during Black Friday. Marketers need help in filtering the noise to pinpoint what’s real and what’s a hoax. That’s why […]