Urban indoor agriculture the answer to an over populated and hungry world?

Any Smart City vision is incomplete without smart food. The current world population of 7.3 billion is projected to reach 9.7 billion in 2050. Of that population 7.7 billion (80 percent) are expected to live in cities. The UN Food and Agriculture Organization (FAO) also estimates that farmers will have to produce 70 per cent more food by 2050 to meet the needs of these 9.7 billion. Notwithstanding the fact that the quantity of food produced isn’t a safeguard against world hunger (we currently produce enough food to feed the world’s population, but 795 million people still go hungry due to poverty), there is a pressing need to produce more food, with greater efficiency, and a lower carbon footprint.
A potential answer to the problem of food production is urban indoor agriculture, the growing of crops in a building within or near a city, using artificial light to stimulate photosynthesis. The controlled system helps growers reduce or eliminate pesticides and other chemicals, and its proximity to the end consumer ensures fresher produce with greatly reduced food miles. The quality of the solution is driven by how lighting, climate control, software controls, sensors and logistics work together.

Kate Hofman and Tom Webster founded Grow Up Urban Farms in 2013 as London’s first commercial urban farm. Housed inside an industrial warehouse, the farm combines aquaculture (fish farming), with hydroponics, the practice of growing plants in a nutrient solution with no soil. This is a symbiotic system with one product, the fish, providing fertilizer for the second product, the plants.

With a year-round growing season, the 6,000 sq. foot urban farm produces 20,000 kg of salad greens grown in vertically stacked trays under Philips LED lighting. Researchers at Philips GrowWise Center have developed precise”growth recipes’ for each product. Just like a cooking recipe, a growth recipe includes an ingredients list and a method, and Philips provides extensive support in both areas to ensure the end result meets the customers’ exact needs.

13 Ways that Content Is Monetized Online

A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability of the property they own.

I want to start with the pennies… then work into the big bucks. Keep in mind that this isn’t all about monetizing a blog. It could be any digital property -like a large email subscriber list, a very large YouTube subscriber-base, or digital publication. Social channels don’t fair as well as they’re mainly seen as owned by the platform rather than the account that collected the following.

  1. Pay Per Click Advertising -many years ago, a presentation I watched at an event called these publisher solutions webmaster welfare.  It’s the easiest system to implement -just putting some scripts in your page with some ad slots. The slots are then bid on and then the highest bid ads are displayed. You don’t make any money, though, unless that advertisement is clicked. Because of ad-blocking and a general malaise to ads in general, click-through rates on ads continue to plummet… as does your income.
  2. Custom Ad Networks -advertising networks often reach out to us because they’d love to have the ad inventory that a site this size could provide. If I were a general consumer site, I might jump at this opportunity. The ads are rife with click-bait and terrible ads (I recently noticed a toe fungus ad on another site). I turn these networks down all of the time because they often don’t have relevant advertisers that are complimentary to our content and audience. Am I giving up funds? Sure… but I continue to grow an incredible audience that’s engaged and responsive to our advertising.
  3. Affiliate Ads -platforms like Commission Junction and shareasale.com have tons of advertisers willing to pay you to promote them through textual links or advertisements on your site. In fact, the Share-A-Sale link I just shared is an affiliate link. Be sure to always disclose using them in your content -not disclosing can violate federal regulations in the United States and beyond. I like these systems because I’m often writing about a particular topic -then I figure out that they have an affiliate program that I can apply for. Why wouldn’t I use an affiliate link instead of a direct one?
  4. D-I-Y Ad Networks and Management -by managing your advertising inventory and optimizing your own pricing, you can utilize a marketplace platform where you can have a direct relationship with your advertisers and work to ensure their success while maximizing your revenue. We can set flat monthly pricing, a cost per impression, or a cost per click on this platform. These systems also allow you backup advertisements -we utilize Google Adsense for that. And they allow house ads where we can use affiliate ads as a backup as well.
  5. Native Advertising – I have to tell you that this one makes me cringe a bit. Getting paid to publish an entire article, podcast, presentation, to make it appear like other content you’re producing just seems downright dishonest. As you’re growing your influence, authority, and trust, you’re growing the value of your digital property. When you disguise that property and trick businesses or consumers into a purchase -you’re putting everything you worked so hard to create at risk.
  6. Paid Links -As your content gains search engine prominence, you’re going to be targeted by SEO companies who wish to backlink on your site. They may flat out ask you how much to place a link. Or they may tell you that they just want to write an article and they’re big fans of your site. They’re lying, and they’re putting you at huge risk. They’re asking you to violate the Search Engine’s terms of service and may even be asking you to violate federal regulations by not disclosing the monetary relationship.
  7. Influence – If you’re a well-known individual in your industry, you may be sought out by influencer platforms and public relations companies to help them pitch their products and services via articles, social media updates, webinars, public speeches, podcasts, and more. Influencer marketing can be quite lucrative but keep in mind that it only lasts as long as you can influence sales -not just reach. And again, be sure to disclose those relationships. I see many influencers in my own industry that don’t tell folks they’re getting paid to pitch other company’s products and services. I think it’s dishonest and they’re putting their reputation at risk.
  8. Sponsorship -Our marketplace platform also allows us to place house ads and bill our clients directly. We often work with companies to develop ongoing campaigns that may include webinars, podcasts, infographics, and whitepapers in addition to CTAs that we publish through the house ad slots. The advantage here is that we can maximize the impact to the advertiser and use every tool we have to drive value for the cost of the sponsorship.
  9. Referrals -All of the methods thus far can be fixed or low pricing. Imagine sending a visitor to a site, and they purchase a $50,000 item, and you made $100 for displaying the call-to-action or $5 for the click-through. If instead, you negotiated a 15% commission for the purchase, you could have made $7,500 for that single purchase. Referrals are difficult because you need to track the lead through to a conversion -typically requiring a landing page with source reference that pushes the record to a CRM on to a conversion. If it’s a large engagement, it may also take months to close… but still worthwhile.
  10. Consulting -If you’re an influencer and have a large content following, you’re probably also a sought out expert in your field. The vast majority of our revenue over the years has been in consulting sales, marketing, and technology companies on how to grow their authority and trust online to keep and grow their business.
  11. Events -You’ve built an engaged audience that is receptive to your offerings… so why not develop world-class events that turn your avid audience into a raving community! Events offer much larger opportunities to monetize your audience as well as drive significant sponsorship opportunities.
  12. Your Own Products -While advertising can produce some revenue and consulting can produce significant revenue, both are only there as long as the client is. This can be a roller coaster of ups and downs as advertisers, sponsors, and clients come and go. It’s why many publishers turn to selling their own products. We actually have several products in development right now to offer our audience (look for some launches this year!). The advantage of selling some kind of subscription-based product is you can grow your revenue much in the same way as you grew your audience… one at a time and, with momentum, you can get to some significant revenue with no middleman taking their cut.
  13. For Sale -More and more viable digital properties are being purchased outright by digital publishers. Purchasing your property enables the buyers to increase their reach and get more network share for their advertisers. To do this, you need to grow your readership, your retention, your email subscription list, and your organic search traffic. Buying traffic may be an option for you via search or social -as long as you’re retaining a good portion of that traffic.

We’ve done all of the above and are now looking to really ramp up our revenue through #11 and #12. Both of those will position us for prospective buyers once we get all of them up and running. It’s been over a decade since we started and may take another decade to get there, but we have no doubt we’re on the way. Our digital properties support more than a dozen people -and that continues to grow.

This article originally appeared at: https://marketingtechblog.com/13-ways-content-monetized-online/.

Improving Cross-Functional Teams And The Work They Do

Imagine a manager in your office commiserating with you over the last disastrous team meeting. He complains that the people from the departments that make up the team just don’t seem to get it. They fight with each other, protect their own departments and are distracted by a hundred side issues and personal problems. Frankly, he is getting disgusted with this teamwork idea, and would rather go back to the good old days.

This is not a new story nor one that fades away. Cross-functional teamwork is a real necessity these days, with your company’s competitors re-engineering, TQMing and bringing new meaning to lean and mean.

Despite the need for it, vast confusion still exists about improving cooperation between departments. Improving cooperation inside a cross-functional team is different than improving cross-functional teamwork across the organization. Part one (“Good things to do”) talks about effective teamwork inside a cross-functional team. These good things to do work for a “quality improvement team”, “process action team”, a design team or a reengineering team. Part two talks about improving cross-functional teamwork in the entire company.

Good things to do

To form an effective cross-functional team, evaluate the team’s project for:

Proper membership

Ask three questions when selecting team members: 1) do potential members have expertise in the problem the group must deal with?; 2) do they have political pull that can help the team fulfill their charter?; 3) can they all get along?

Expertise is a sticky issue: if all team members have substantial expertise in the problem area, they may not see the forest for the trees, yet a group of novices can make fundamental mistakes. Based on experience, the amount of expertise required for a group to be effective depends on the purpose of the group. If the purpose is to make incremental, small scale change, weight the group with experts. If the purpose is fundamental, large-scale change (re-engineering), weight the group with “less-than experts.”

A clear charter and purpose

To me, the most frustrating experience is to be on a team without a clear direction or purpose. People meander and waffle around and after a few overly-long meetings, members stop showing up. Team members, their management and any other stakeholders should agree on the this charter before the team starts on its task.

The right connections

Not only should members have some political pull themselves, but have access to bigger movers and shakers. These connections would especially include the higher ups from the functional departments the members represent.

Achievable, noticeable results

Well-established departments tend to have well-established measures of success, even though what is measured is of questionable use. Cross-functional teams, however, probably have to decide what results they expect to achieve. And what they want to achieve may have no current measure of success. A cross-functional team, for example, may want to reduce titanium waste, or improve the delivery time of information to customers. However, this information may not have been collected before and the team must develop the data from scratch.

Understood and agreed-upon ground rules

These ground rules include the norms for the group (how conflict and consensus is handled, who writes the minutes, who facilitates the group, etc.), and just as important, ground rules on 1) how much time, money, people other resources the department is willing to give to this project; 2) who the group can turn to when in trouble; and 3) if management doesn’t follow through, how the group will bang them on the head.

Intensive teambuilding up-front

So often I have seen teams come together with good purpose, but through misunderstandings come apart. Consultants are called in after the damage is done. Frankly its better to prevent a problem from happening than damage control. Up-front teambuilding sessions, where members’ concerns, problems and issues come out are a healthy way of preventing problems. These sessions can also deal with the issues described above. This teambuilding is especially important in cross-functional teams. Old department rivalries and current personality clashes can create bombshells with the simplest of issues.

Such teambuilding sessions have two parts. The first part concerns training the team in the tools they will use: problem solving, statistical process control, flowcharting, etc. After an initial overview, this training is best delivered in a “just in time” fashion, where trainers teach the members the specific tool just before they use it. As an example, a team might receive an overview of problem solving as part of their initial teambuilding, but where they learn how to develop flowcharts just before they use them.

The second part of teambuilding involves some training in the usual set of group skills: meeting management, stages of group development, avoiding groupthink, the Abilene paradox, etc. For the most part, though, the second part involves facilitation around the specific issues (described above) that a particular team faces.

As you might guess, all this training/facilitation is best done when the entire cross- functional team is present in a room, all receiving the training/facilitation at the same time. Many companies do not realize this, and “mix and match” class room attendance, and train individuals from a variety of groups. This way may make the scheduling of training easier and more efficient, but it does not promote the spirit within a particular team. And isn’t that the point of teambuilding?

Looking at systems issues

Now let’s look at the very different situation of promoting cross-functional teamwork across the organization. Changes to support cross-functional teamwork do not involve individual teams, but the systems that support them. These systems include the organizational structure, performance appraisal/ hiring/promotion criteria and compensation systems.

Organizational structure

Cross-functional teams work best when they work on a specific problem and the go away. However, some cross-functional problems are not so easily solved. In response to this, companies may change their organizational structure to work on these cross-functional problems. This may seem like a radical solution to some, but consider this: organizational structure is a major influence on communication flow. If everyone needs to cross organizational boundaries to get their work done, and much conflict results, organizational structure should be changed.

One way of doing this is to install matrix management. In this kind of structure, people drawn from a number of departments work on a particular project, similar to a quality improvement team. These projects don’t just focus on a problem, but on a more general process, such as a contract with a specific customer to do a specific job, with a project manager overseeing its performance. It sounds like a neat idea, but there is one problem. Who fills out the performance reviews of members on the team, their project manager who knows their work best, or their supervisor? The ambiguity of who reports to who can cause major uncertainty in team members with their ultimate loyalty to those who give them a raise.

Other companies blow up the functional stovepipes altogether. Usually as part of some redesign effort, they melt the functional stovepipes, and go to a more product- or customer- oriented structure. This may be done on a company-wide basis for those organizations with a small set of distinct products or services, or can be done at each location or plant the organization possesses.

Performance appraisal, hiring and promotion criteria

How many organizations look at the breadth of experience in a variety of disciplines when hiring, evaluating or promoting a person? Not many. Instead they look for specific, specialized expertise, and promote accordingly. Many companies’ promotional ladders help this situation, with employees moving from an associate to a professional to an expert level in one narrow job classification. Without cross-functional experience, it’s no wonder they don’t understand each other’s problems!

Compensation

Many companies have gone to “pay for performance” which means they won’t give out cost-of-living increases any more. Unfortunately, the percentage of pay tied to accomplishment is usually small, with the pay differences between a 1(fire them as fast you as you can) and a 5 (walks on water) about $16 a week after taxes. Not possible, you say! Consider this, using the “compa-ratio” (very common in the U.S.) method of determining a raise:

Read the full article at: https://www.organizedchange.com/Improving-cross-functional-teamwork.htm.

Watch Steve Jobs introduce the iPhone 10 years ago

On January 9th, 2007, Steve Jobs stood on a stage and introduced the device that would come to define the biggest tech company in the world — the iPhone. Exactly 10 years later, Apple is celebrating that announcement at Macworld 2007, remembering the “revolutionary product” that Steve Jobs promised, and the famous keynote in which he revealed its existence.

It was named the iPhone, but Jobs described Apple’s new device a three-in-one product: “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.” His keynote may be a decade old, and the iPhone has gone through multiple revisions since, but how he envisaged the device being used is still accurate today. As well as being a functional phone, he described a device that could play movies, podcasts, and TV shows, as well as transfer your browser bookmarks and sync your photos.

Courtesy of the Internet Archive, here’s Apple’s original January 2007 iPhone site. https://t.co/1y4fyXtSCj pic.twitter.com/6HsqmUSv64

A NASA photo shot straight into the sun reveals how tiny we really are

Astronomy photography offers a glimpse of the wonderful universe beyond. It also reminds us how small we are in our own little world. The photo department at NASA recently selected its 66 favorite photos of 2016, including a stunning 10-frame composite showing the tiny International Space Station (ISS) drifting across the sun.