Tag Archives: martech

Instagram starts sharing analytics for brands’ organic posts through API

If a brand wants to know how many people it reached with its organic post on Instagram or how many impressions its Story received, it has had to open Instagram’s app to access those stats instead of accessing them through a social marketing dashboard. No longer, though; now that brand will be able to use […]

13 Ways that Content Is Monetized Online

A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or […]