New AdWords stuff means new potential for screw-ups, hence the 2017 revamp. Who knows? Maybe we’ll do a new one every year (definitely don’t hold us to that, though). So, what’s new since this time last year? Well, we could mention the exact match thing, but maybe it’s better just to take a deep breath […]
Tag Archives: adwords
Why Google Killed 1.7 Billion Ads Last Year – And Kicked 200 Publishers Off Its Network
It might seem strange for a web company that makes virtually all its money from advertising to be blocking more and more ads from its site, but that’s exactly what Google Inc. is doing. Last year, the search giant killed some 1.7 billion ads that violated its advertising policies, the company said today, more than […]