How to check if you’ve screwed up your AdWords account

New AdWords stuff means new potential for screw-ups, hence the 2017 revamp. Who knows? Maybe we’ll do a new one every year (definitely don’t hold us to that, though). So, what’s new since this time last year? Well, we could mention the exact match thing, but maybe it’s better just to take a deep breath […]

Influencer Marketing and Organic Search Optimization: A Powerhouse of Results

Influencer marketing is no longer new, but applying tried-and-true search engine optimization techniques to influencer marketing campaigns might be.   Influencer marketing produces the highest ROI of any digital marketing. Yet in the influencer world, I have witnessed a lot of campaigns with a limited focus such as a certain number of likes, shares or saves. […]

5 Copywriting Techniques That Affect SEO | Writtent

It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. Copywriting is for the user; it’s all about getting them to take action. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Keep the following SEO copywriting […]