Why Google Killed 1.7 Billion Ads Last Year – And Kicked 200 Publishers Off Its Network

It might seem strange for a web company that makes virtually all its money from advertising to be blocking more and more ads from its site, but that’s exactly what Google Inc. is doing. Last year, the search giant killed some 1.7 billion ads that violated its advertising policies, the company said today, more than […]

Monitor Your Entire Ecommerce Sales Funnel with Real Data

When it comes to monitoring your online business, the list of so-called “critical metrics” is constantly expanding. Things like social media engagement, keyword ranking, email open rates, conversion rates, click-through rates, bounce rates, and more all compete for your attention. All of this data can be overwhelming. The question is: what metrics really matter? In […]