When I talk to brands about KPI’s, the most common response is “What’s that?” Then they think for a moment and usually come up with the right words for the acronym That’s hardly a full understanding, so I’m sharing this piece to help. What is a Key Performance Indicator / KPI? by Christopher S Penn […]
Tag Archives: analytics
3 Tips for Customer Experience Analytics
Rogue One’s reshoots show how Disney saved the first standalone Star Wars movie
Machine Learning Is Revolutionizing Every Industry
Machine learning is being applied in recommendation engines, marketing automation, financial fraud detection, language translation, and text-to-speech applications. Apple recently announced that the iPhone 7 would use machine learning in its camera to recognize faces, imagery, and even the lighting in a room, making Apple the latest tech company to give primacy to its use […]
​MasterCard to leverage IBM Watson to give Small Businesses Big Data Analytics
Small business has much more data than they realize. Aggregators like MasterCard make it easier to use transaction data with IBM Watson MasterCard has partnered with IBM to give small to medium merchants access to big data analytics. The payments giant has integrated IBM Watson Analytics into its platform, along with its own anonymised transaction data gathered through […]