56 Influencers Share Their Biggest Mistakes and How to Avoid Them

I was honored to be featured in this interesting take on influencer marketing. 56 Influencers Share Their Biggest Mistakes and How to Avoid Them [Expert Roundup] In 2017, influencer marketing saw an exponential growth of 198%. A lot of this can be attributed to its efficacy in building brand awareness and improving business sales. A […]

Why brands are embracing the influencer-investor

Get you someone who looks at your brand the way 50 Cent looked at Vitamin Water. Social media has enabled the rise of the influencer—online stars with sway over the opinions of thousands or millions of fans. But while influencers have been a great way to reach audiences craving more authenticity from messengers, customers are […]