Influencer marketing is evolving, with marketers across all industries now using the strategy. Follow these five trends to stay ahead of the curve and take advantage of new opportunities. By Kim Westwood With 86 percent of marketers reporting they’ve used influencer marketing in the past year, the strategy once associated with Millennial social media campaigns […]
Category Archives: Business
Let’s play startup
When Y Combinator launched in 2005, they flipped investing criteria on its head, making micro bets on young, inexperienced kids, instead of funding people with proven track records. Now their venture fund has a portfolio of winners including Dropbox, Zenefits, Airbnb, and Stripe. And next year they’re thinking a little bigger In 2018 they’ll accept […]
Top 5 Tax Deductions for Small Businesses
Running a small business is not easy, especially during the first few years. No matter how much time, energy, and money you put into your company, you can never guarantee it’ll succeed. In fact, of the 450,000 businesses launched in the U.S. every year, about 33% don’t make it past two years. However, if you […]
Amazon Will Win Race to $1 Trillion Market Cap: NYU Prof.
Is your business optimized for voice search?
Shifting to the circular economy could release $4.5 trillion in new economic potential by 2030
The circular economy -an economic model focused on designing and manufacturing products, components and materials for reuse, remanufacturing, and recycling -promises big opportunities for the private sector to drive new and better growth and accelerate innovation. Shifting to the circular economy could release $4.5 trillion in new economic potential by 2030, according to Accenture. But […]
What You Need to Know When Choosing a CPA Firm
Every company needs a financial and tax consultant. Regardless of whether you’re a start-up or a thriving enterprise, having a CPA or business advisor can pay huge dividends. Finding a CPA Firm isn’t hard, finding a great one can be. Here are a few considerations when choosing a CPA Firm. Advantages of a CPA Firm […]
No more boarding passess needed when airlines use facial recognition instead
I see a future where you decide to go somewhere, push a button on your phone and get a ride to the airport, walk on to the plan and have ground transportation arranged to your final destination where anything you need is waiting in your room. Anything that eases the paperwork is a good thing. […]
What is a KPI?
When I talk to brands about KPI’s, the most common response is “What’s that?” Then they think for a moment and usually come up with the right words for the acronym That’s hardly a full understanding, so I’m sharing this piece to help. What is a Key Performance Indicator / KPI? by Christopher S Penn […]
4 Effective Ways to Passively Attract Job Candidates
Attracting great candidates who may not necessarily be looking for a job can be an exhausting endeavor. It takes internal resources like time and money, and carries costs and risk. Fortunately, there are some low-maintenance ways for you to build an inbound funnel of possible candidates. Here are 4 tips to help you interest hard-to-reach […]