Why brands are embracing the influencer-investor

Get you someone who looks at your brand the way 50 Cent looked at Vitamin Water. Social media has enabled the rise of the influencer—online stars with sway over the opinions of thousands or millions of fans. But while influencers have been a great way to reach audiences craving more authenticity from messengers, customers are […]

Bitcoin Scams Spread On Social Media

Bitcoin is the future of money, or maybe just a clever hedge against devaluation for rich people, depending on how you much kool-aid you’re drinking. But one thing’s for sure: it won’t change human nature, and that means as soon as people start talking about money, scammers are bound to show up. In fact the […]

Instagram to Let Users Book With Businesses in Challenge to Yelp

Instagram, the photo-sharing application owned by Facebook Inc., will soon let people book appointments with businesses, part of an effort to expand the app’s consumer uses. People will be able to set up a haircut, for example, by going to a salon’s Instagram profile and clicking on a button to schedule it. The move could […]