E-commerce sales may be twice as high as generally reported, according to a new calculation by Thomas Paulson, who runs Minneapolis-based Inflection Capital Management. Buzz: Rather than 9% of retail sales — as reported by the Fed and other sources — Paulson says Amazon and other e-commerce companies grabbed 21% of total U.S. retail sales last […]
Tag Archives: ecommerce
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Monitor Your Entire Ecommerce Sales Funnel with Real Data
When it comes to monitoring your online business, the list of so-called “critical metrics” is constantly expanding. Things like social media engagement, keyword ranking, email open rates, conversion rates, click-through rates, bounce rates, and more all compete for your attention. All of this data can be overwhelming. The question is: what metrics really matter? In […]