All of this data can be overwhelming.
The question is: what metrics really matter?
In the world of ecommerce -whether you sell products or services -the hands-down, undisputed, heavy-weight-champion metric … is your sales funnel.
Why? Because at the end of the day, nothing but sales pay the bills.
So, to enable you to monitor your entire sales funnel, here are four sources of data and exactly what you should do with them:
- Your Traffic
- Your Leads
- Your Sales
- Your Competition
Let’s start with the widest point of your sales funnel: your traffic.
Image Credit: Prosar.com
What is the temperature of your traffic: warm or cold?