Who are the top marketing influencers today?

I am honored to be included in Tenfold’s Top 100 Marketing Influencers Today list.

Currently, if someone was interested in answering the question of, “who are the top marketing influencers today?” they’d have an extraordinarily difficult time coming up with an accurate picture. 

Googling this question brings up a number of results. Some from Hubspot, Salesforce, Forbes, and other respectable outlets; however each of them suffers from a singular issue. 

None are organized in any discernible way. They simply tell the readers that their list is the most comprehensive group of marketing influencers, and that their rankings are the ultimate rundown of who to follow. However, in today’s hyper-data driven world, that’s no longer acceptable. Consumers have grown hungrier for proof, as they’re no longer willing to accept a list from a reputable source with no rhyme or reason to how it was compiled; and as consumers ourselves, we were struck with the same problems. 

This question ultimately lead us to create our own Top 100 Marketing Influencers list, which is ranked carefully by the same set of metrics across the board.

Download the full Top 100 Marketing Influencers list free

There’s not even an opt in required. Just click here Top 100 Marketing Influencers Download

Russians Engineer a Brilliant Slot Machine Cheat—And Casinos Have No Fix

In early June 2014, accountants at the Lumiere Place Casino in St. Louis noticed that several of their slot machines had – just for a couple of days – gone haywire. The government-approved software that powers such machines gives the house a fixed mathematical edge, so that casinos can be certain of how much they’ll earn over the long haul – say, 7.129 cents for every dollar played. But on June 2 and 3, a number of Lumiere’s machines had spit out far more money than they’d consumed, despite not awarding any major jackpots, an aberration known in industry parlance as a negative hold. Since code isn’t prone to sudden fits of madness, the only plausible explanation was that someone was cheating.

Casino security pulled up the surveillance tapes and eventually spotted the culprit, a black-haired man in his thirties who wore a Polo zip-up and carried a square brown purse. Unlike most slots cheats, he didn’t appear to tinker with any of the machines he targeted, all of which were older models manufactured by Aristocrat Leisure of Australia. Instead he’d simply play, pushing the buttons on a game like Star Drifter or Pelican Pete while furtively holding his iPhone close to the screen.

He’d walk away after a few minutes, then return a bit later to give the game a second chance. That’s when he’d get lucky. The man would parlay a $20 to $60 investment into as much as $1,300 before cashing out and moving on to another machine, where he’d start the cycle anew. Over the course of two days, his winnings tallied just over $21,000. The only odd thing about his behavior during his streaks was the way he’d hover his finger above the Spin button for long stretches before finally jabbing it in haste; typical slots players don’t pause between spins like that.

On June 9, Lumiere Place shared its findings with the Missouri Gaming Commission, which in turn issued a statewide alert. Several casinos soon discovered that they had been cheated the same way, though often by different men than the one who’d bilked Lumiere Place. In each instance, the perpetrator held a cell phone close to an Aristocrat Mark VI model slot machine shortly before a run of good fortune.

By examining rental-car records, Missouri authorities identified the Lumiere Place scammer as Murat Bliev, a 37-year-old Russian national. Bliev had flown back to Moscow on June 6, but the St. Petersburg€“based organization he worked for, which employs dozens of operatives to manipulate slot machines around the world, quickly sent him back to the United States to join another cheating crew. The decision to redeploy Bliev to the US would prove to be a rare misstep for a venture that’s quietly making millions by cracking some of the gaming industry’s most treasured algorithms.

From Russia With Cheats

Russia has been a hotbed of slots-related malfeasance since 2009, when the country outlawed virtually all gambling. (Vladimir Putin, who was prime minister at the time, reportedly believed the move would reduce the power of Georgian organized crime.) The ban forced thousands of casinos to sell their slot machines at steep discounts to whatever customers they could find. Some of those cut-rate slots wound up in the hands of counterfeiters eager to learn how to load new games onto old circuit boards. Others apparently went to Murat Bliev’s bosses in St. Petersburg, who were keen to probe the machines’ source code for vulnerabilities.

By early 2011, casinos throughout central and eastern Europe were logging incidents in which slots made by the Austrian company Novomatic paid out improbably large sums. Novomatic’s engineers could find no evidence that the machines in question had been tampered with, leading them to theorize that the cheaters had figured out how to predict the slots’ behavior. “Through targeted and prolonged observation of the individual game sequences as well as possibly recording individual games, it might be possible to allegedly identify a kind of”pattern’ in the game results,” the company admitted in a February 2011 notice to its customers.

Recognizing those patterns would require remarkable effort. Slot machine outcomes are controlled by programs called pseudorandom number generators that produce baffling results by design. Government regulators, such as the Missouri Gaming Commission, vet the integrity of each algorithm before casinos can deploy it.

But as the “pseudo” in the name suggests, the numbers aren’t truly random. Because human beings create them using coded instructions, PRNGs can’t help but be a bit deterministic. (A true random number generator must be rooted in a phenomenon that is not manmade, such as radioactive decay.) PRNGs take an initial number, known as a seed, and then mash it together with various hidden and shifting inputs – the time from a machine’s internal clock, for example – in order to produce a result that appears impossible to forecast. But if hackers can identify the various ingredients in that mathematical stew, they can potentially predict a PRNG’s output. That process of reverse engineering becomes much easier, of course, when a hacker has physical access to a slot machine’s innards.

Knowing the secret arithmetic that a slot machine uses to create pseudorandom results isn’t enough to help hackers, though. That’s because the inputs for a PRNG vary depending on the temporal state of each machine. The seeds are different at different times, for example, as is the data culled from the internal clocks. So even if they understand how a machine’s PRNG functions, hackers would also have to analyze the machine’s gameplay to discern its pattern. That requires both time and substantial computing power, and pounding away on one’s laptop in front of a Pelican Pete is a good way to attract the attention of casino security.

The Lumiere Place scam showed how Murat Bliev and his cohorts got around that challenge. After hearing what had happened in Missouri, a casino security expert named Darrin Hoke, who was then director of surveillance at L’Auberge du Lac Casino Resort in Lake Charles, Louisiana, took it upon himself to investigate the scope of the hacking operation. By interviewing colleagues who had reported suspicious slot machine activity and by examining their surveillance photos, he was able to identify 25 alleged operatives who’d worked in casinos from California to Romania to Macau. Hoke also used hotel registration records to discover that two of Bliev’s accomplices from St. Louis had remained in the US and traveled west to the Pechanga Resort & Casino in Temecula, California. On July 14, 2014, agents from the California Department of Justice detained one of those operatives at Pechanga and confiscated four of his cell phones, as well as $6,000. (The man, a Russian national, was not indicted; his current whereabouts are unknown.)

The cell phones from Pechanga, combined with intelligence from investigations in Missouri and Europe, revealed key details. According to Willy Allison, a Las Vegas€“based casino security consultant who has been tracking the Russian scam for years, the operatives use their phones to record about two dozen spins on a game they aim to cheat. They upload that footage to a technical staff in St. Petersburg, who analyze the video and calculate the machine’s pattern based on what they know about the model’s pseudorandom number generator. Finally, the St. Petersburg team transmits a list of timing markers to a custom app on the operative’s phone; those markers cause the handset to vibrate roughly 0.25 seconds before the operative should press the spin button.

“The normal reaction time for a human is about a quarter of a second, which is why they do that,” says Allison, who is also the founder of the annual World Game Protection Conference. The timed spins are not always successful, but they result in far more payouts than a machine normally awards: Individual scammers typically win more than $10,000 per day. (Allison notes that those operatives try to keep their winnings on each machine to less than $1,000, to avoid arousing suspicion.) A four-person team working multiple casinos can earn upwards of $250,000 in a single week.

Repeat Business

Since there are no slot machines to swindle in his native country, Murat Bliev didn’t linger long in Russia after his return from St. Louis. He made two more trips to the US in 2014, the second of which began on December 3. He went straight from Chicago O’Hare Airport to St. Charles, Missouri, where he met up with three other men who’d been trained to scam Aristocrat’s Mark VI model slot machines: Ivan Gudalov, Igor Larenov, and Yevgeniy Nazarov. The quartet planned to spend the next several days hitting various casinos in Missouri and western Illinois.

Bliev should never have come back. On December 10, not long after security personnel spotted Bliev inside the Hollywood Casino in St. Louis, the four scammers were arrested. Because Bliev and his cohorts had pulled their scam across state lines, federal authorities charged them with conspiracy to commit fraud. The indictments represented the first significant setbacks for the St. Petersburg organization; never before had any of its operatives faced prosecution.

Bliev, Gudalov, and Larenov, all of whom are Russian citizens, eventually accepted plea bargains and were each sentenced to two years in federal prison, to be followed by deportation. Nazarov, a Kazakh who was granted religious asylum in the US in 2013 and is a Florida resident, still awaits sentencing, which indicates that he is cooperating with the authorities: In a statement to WIRED, Aristocrat representatives noted that one of the four defendants has yet to be sentenced because he “continues to assist the FBI with their investigations.”

Whatever information Nazarov provides may be too outdated to be of much value. In the two years since the Missouri arrests, the St. Petersburg organization’s field operatives have become much cagier. Some of their new tricks were revealed last year, when Singaporean authorities caught and prosecuted a crew: One member, a Czech named Radoslav Skubnik, spilled details about the organization’s financial structure (90 percent of all revenue goes back to St. Petersburg) as well as operational tactics. “What they’ll do now is they’ll put the cell phone in their shirt’s chest pocket, behind a little piece of mesh,” says Allison. “So they don’t have to hold it in their hand while they record.” And Darrin Hoke, the security expert, says he has received reports that scammers may be streaming video back to Russia via Skype, so they no longer need to step away from a slot machine to upload their footage.

The Missouri and Singapore cases appear to be the only instances in which scammers have been prosecuted, though a few have also been caught and banned by individual casinos. At the same time, the St. Petersburg organization has sent its operatives farther and farther afield. In recent months, for example, at least three casinos in Peru have reported being cheated by Russian gamblers who played aging Novomatic Coolfire slot machines.

The economic realities of the gaming industry seem to guarantee that the St. Petersburg organization will continue to flourish. The machines have no easy technical fix. As Hoke notes, Aristocrat, Novomatic, and any other manufacturers whose PRNGs have been cracked “would have to pull all the machines out of service and put something else in, and they’re not going to do that.” (In Aristocrat’s statement to WIRED, the company stressed that it has been unable “to identify defects in the targeted games” and that its machines “are built to and approved against rigid regulatory technical standards.”) At the same time, most casinos can’t afford to invest in the newest slot machines, whose PRNGs use encryption to protect mathematical secrets; as long as older, compromised machines are still popular with customers, the smart financial move for casinos is to keep using them and accept the occasional loss to scammers.

So the onus will be on casino security personnel to keep an eye peeled for the scam’s small tells. A finger that lingers too long above a spin button may be a guard’s only clue that hackers in St. Petersburg are about to make another score.

This article originally appeared at: https://www.wired.com/2017/02/russians-engineer-brilliant-slot-machine-cheat-casinos-no-fix.

Cannabis company plans to turn desert town into pot paradise

NIPTON, Calif. (AP)-Now that one of the nation’s largest cannabis companies has bought the entire California desert town of Nipton, a question remains: Will the new owners rename the place Potsylvania?

The name Weed already belongs to an old mill town in Northern California.

American Green Inc. announced Thursday it is buying all 80 acres of Nipton, which includes its Old West-style hotel, a handful of houses, an RV park and a coffee shop. Its plans are to transform the old Gold Rush town into what it calls “an energy-independent, cannabis-friendly hospitality destination.”

The town’s current owner, Roxanne Lang, said the sale is still in escrow, but confirmed American Green is the buyer. She declined to reveal price before the sale closes, but noted she and her late husband, Gerald Freeman, listed the property at $5 million when they put it up for sale last year.

Asked what her husband would think of the buyers’ plans to turn Nipton into the pot paradise of the California desert, she laughed heartily.

“I think he would find a lot of humor in that,” she finally said, adding that as a Libertarian Freeman had no problem with people using marijuana, and as a proponent of green power he’d be all in favor of energy independence. Over the years he’d installed a solar farm himself that provides much of the tiny town’s electricity.

American Green says it plans to expand that farm and also bottle and sell cannabis-infused water from Nipton’s plentiful aquifer, joint moves that would make the town green in more ways than one.

The buyers are also reaching out to edibles manufacturers and other pot-industry businesses, hoping they’ll be interested in relocating to Nipton and bringing jobs with them.

The town’s current residents number fewer than two dozen and one of its major sources of revenue is the California Lottery tickets the general store sells to people who cross the state line from Nevada because they can’t buy them there.

“We are excited to lead the charge for a true Green Rush,” David Gwyther, American Green’s president and CEO, said in a statement. “The cannabis revolution that’s going on here in the U.S. has the power to completely revitalize communities in the same way gold did during the 19th century.”

Indeed it was a gold rush that created Nipton in the early 1900s when the precious metal was found nearby.

But by the time Freeman, a Los Angeles geologist who liked to look for gold in his spare time, discovered the place in the 1950s it was already a ghost town. Even worse it was 60 miles south of Las Vegas and 10 miles (16 kilometers) off the major highway that connects that city to Los Angeles.

“I like to say it’s conveniently located in the middle of nowhere,” jokes Lang.

Freeman bought the town in 1985 anyway and spent the next 30 years lovingly restoring its boutique hotel and general store, building canvas-covered “eco cabins” and stocking them with wood-burning stoves and swamp coolers.

The small hotel has become a popular destination with desert aficionados and fans of the Old West, even though it’s located so close to a major rail line that moves freight between Los Angeles and Salt Lake City that guests are handed earplugs with their room keys.

Carl Cavaness, who works at the hotel, said Thursday the sale caught him by surprise. He said he hopes the new owners will let him and his wife stay.

“We like the quiet and solitude,” the 53-year-old handyman said.

This article originally appeared at: https://apnews.com/9d0ca5985c0946ceb6c82c166af94c47/Cannabis-company-plans-to-turn-desert-town-into-pot-paradise.

What Will Blockchain Disrupt Next?

I was asked which industry will be the next disrupted by #blockchain.

It’s the wrong question.. as we all will live in a different world and picking one is at best a guess.

Here’s what I wrote. What do you think?

Blockchain will change everything about the way we do business. Thanks to Crypto-currency we have heard about some of the financial uses of to secure investments and business transactions, Just a small slice of what will come next.That’s just the beginning.Blockchain will secure accounting, inventories, shipping, and every type of shared database€¦ eliminating much of the drudgery and task of accounting department and other job functions and reducing costs.After that, we can really start changing the world with blockchain in ways we haven’t yet truly imaged. All record keeping, marketing, politics, healthcare will be secure. Lawsuits, insurance and sales cost reduced for a safe, frictionless move to an era of abundance.

Should You Hire A Business Advisor?

Today’s market is brutal for any business. Whether you’re a start-up, enterprise, or small business, gaining competitive edges are the only way to get ahead. 

In order to see sustainable success, you’ve got to have a solid product or service line, savvy digital marketing, clean branding, and airtight behind-the-scenes management. As more businesses launch every day, the competition is becoming more fierce than ever, and the demand for business consultants is rising. 

A dedicated business advisor is someone who will help you determine and implement the best strategy to improve profits and minimize risks over the life of your company. 

These professionals can be a priceless addition to your team because they can pinpoint areas for improvement, ensure regulatory compliance, and craft a customized plan to set you apart from your competition. If you aren’t sure if a business advisor is right for you, ask yourself these questions. Do I want to cut unnecessary spending? One of the main jobs of a small business consultant is to streamline expenses and trim the fat off of your spending plan. Only an experienced advisor can tell you which services and costs will give you the best return on your investment. Hiring an advisor to monitor and optimize your spending can help you improve the bottom line and increase your net revenue. 

If finances are your key issue area, it’s important that the business advisor you reach out to also have some background in accounting and taxes. If you’re looking for an experienced business advisor then look no further than Rivero, Gordimer & Company, a Tampa CPA Firm with years of experience in business consulting. Do I understand my ideal client?
Market research is one of the biggest pitfalls of failing businesses. To sell your product or service effectively, you must get it in front of the right people. To do this, you need to have an idea of the market pulse, you need to understand the demographics, psychographics, and interests of your target audience. 

A qualified business consultant understands the value of knowing your target audience. They will take time researching your current customer base to understand the commonalities across your customers and will develop strategic plans to attract other clients that share those same characteristics. If you are struggling to sustain sales, a lack of a targeted marketing strategy could be the reason. Do I have a variety of fresh perspectives? Often, in the case of sole proprietors and small startups, the business can get lost in tunnel vision, because there aren’t enough outside perspectives on board. A savvy business advisor can bring in a new point of view, and potentially identify things that you hadn’t considered before.

Different vantage points are critical for business growth. While a business owner’s initial idea can launch the company, over time they will likely need the help of strategic advisors to better predict changes and interpret the market. This perspective analysis is one of the many reasons businesses hire advisors. Do I understand how to best utilize my resources? Every single investment you make into your business, whether it’s inventory or employees, should further the economic success of your company. However, if you feel like some of your resources are being wasted, or you’re not seeing the growth you’d expect, a consultant can help you manage what you have available to you.

Waste management is an area that many business advisors specialize in. They’ll do an audit of your current resource allocationand build a custom plan to help you optimize the output of your resources. This optimization is critical to the short-term success and long-term life of your business. Do I have the proper licensing and regulatory paperwork in order? Even if you have a killer product and great social media traction, if you don’t stay on top of your filings, you won’t get very far. It’s critical that you are up to date on things like taxes, state and federal licensing, health/safety inspections, insurance, employee benefits and payroll, and much more. 

A good business advisor will keep your licenses and legal requirements in order. Additionally, many advisors can help complete the paperwork for you, which will save your manager’s time and ensure the paperwork is done correctly.  Do I know how to change and adapt my business over time? If you want to stay relevant for many years to come, it’s important that you have a strategy for evolving your business. Flexibility, innovation, and creativity are what will set you apart over time, and a small business consultantwill act as your mentor and guide to making the right changes to keep profits steady. 

As you think about starting or growing your business, regardless of size, it’s important to think about strategic partners that can help you get where you want to be. A business advisor’s job description is to help find and resolve problems that exist in a company. Business advisors are incredible resources for owners and managers to help optimize their efficiencies and sustain their growth. 

Should You Hire A Business Advisor?

The World’s Oldest Family Credits Their Long Life to Oatmeal

Could what you eat for breakfast actually help you live longer? It might be the key to longevity, according to the Donnelly family, who holds the 2017 Guinness World Record for the oldest family in the world. The family, who was recently featured in a BBC documentary, currently resides in Northern Ireland and holds an impressive combined age of 1,075 years, The Telegraph reports.

Out of 16 siblings total, 13 siblings are still alive, ranging from 72 to 93 years old.

Their secret? A bowl of oatmeal – twice a day.

“The key is that you need to get your oats at night,” 72-year-old Leo Donnelly, the youngest of the 13 siblings told The Telegraph. “We’ve always followed Daddy’s habit of that nice warm bite before sleep. Porridge at around 10 p.m., then porridge again for breakfast at 7 a.m. Cooked oats, milk, perhaps a spot of jam on top.”

“It has always stood us well, porridge before sleep and after sleep,” he added. “People thought it was unusual, but now the living proof is there for all to see.”

It makes sense, since oatmeal is full of good-for-your nutrients, like fiber. In fact, one South Korean study found that for every 10 extra grams of fiber added to your daily diet, your risk of premature death may actually drop by 11 percent. Fiber from cereal grains had the most protective effect, since they’re high in antioxidants, the researchers found.

Plus, packing your diet with fiber-rich whole grains can help improve your cholesterol levels and lower your of heart disease, stroke, obesity, and type 2 diabetes, according to the American Heart Association.

If you’re looking to boost your fiber intake, just be sure you’re actually choosing whole grains, rather than the refined kind that’s typically found in white bread. (Here are two easy ways to hack your oatmeal for more nutrition.)

It’s worthy to note that the Donnelly family also grew up on a farm, so the oats they eat are actually grown on their land, along with everything else in their diet. All of the meat, vegetables, fruit, bread, and eggs they eat are sourced from their farm and never processed.

“There was never a fat Donnelly raised,” says Leo.

Bottom line: Consuming hearty-healthy foods like oatmeal – whether it’s for breakfast or dinner – is never a bad idea, and the Donnelly family is living proof.

And while your diet plays a critical role in your health, there are other habits you should consider if you want to live better for longer. Check out these 15 ways to take better care of your body so you can live for as long as possible.

 
This article originally appeared at: http://www.menshealth.com/health/worlds-oldest-family-credits-long-life-to-oatmeal.

Watch a Pod Race Through the Hyperloop for the First Time Ever

The future sounds a bit like a witch crying over a dead cat. That spooky wail is the sound hyperloop makes – at least, the version of the high-speed transportation system designed by Hyperloop One, which just took a big stride toward the day it flings you between cities in near-vacuum tubes.

The Los Angeles company leading the race to fulfill Elon Musk’s dream of tubular transit tested its pod for the first time last weekend. That pod is 28 feet long and made of aluminum and carbon fiber. It looks a bit like a bus with a beak.

A fast bus with a beak. Once loaded into a 1,600-foot-long concrete tube in the Nevada desert, the pod hit 192 mph in about 5 seconds, using an electric propulsion system producing more than 3,000 horsepower. As the pod accelerated through the tube 11 feet in diameter, the 16 wheels retracted as magnetic levitation took over. Mag-lev – used by high-speed trains in Japan and elsewhere – reduces drag and the energy required to achieve near-supersonic speeds. It helps, too, that Hyperloop One’s engineers also pumped nearly all the air out of the tube, reducing air pressure to what you’d experience at an altitude of 200,000 feet.

“This is the dawn of the age of commercialization for the hyperloop,” says Shervin Pishevar, Hyperloop One’s executive chairman and cofounder.

It’s a big step, to be sure, but just one of many in the long journey ahead. The weekend test provided a nice proof of concept, but the challenge is not in making hyperloop work but in making it practical. For hyperloop to truly take off, it must operate cheaply enough to lure customers away from air travel or high-speed rail. And then there’s the problem of loading people or, more likely, cargo without ruining that near-vacuum state, designing and building stations, getting an endless list of public agencies and players to agree to build the thing, and so on.

All that comes later, and chief engineer Josh Geigel says Hyperloop One is indeed working on cracking those myriad challenges. No one knows just how hyperloop will pan out, but at least we know what it sounds like. Creepy.

Read what 7 tech CEOs are doing in AI

Here’s a roundup that AI-Acess put together with a review of the big tech companies and what they are working on in AI

The shared it with me on Twitter and I thought it would be good to share with you


What Powerful CEOs Think About AI

An elite group of powerful CEOs are obsessing about it. Sundar Pichai (Google), Tim Cook (Apple), Satya Nadella (Microsoft), Mark Zuckerberg (Facebook), and Akio Toyoda (Toyota); they are all making huge bets on Artificial Intelligence. Why? It may come to determine the future power and wealth of their corporations.

Power and resources go hand in hand. The Oxford dictionary defines power as “the capacity or ability to direct or influence the behaviour of others or the course of events”. The current arms race in Artificial Intelligence is anticipated to bend the arc of history, and define our collective futures. Winners of the race will accumulate an unprecedented share of the world’s collective resources.

“We’re trying to build more than 1.5 billion AI agents-one for every person who uses Facebook or any of its products”

In Forbes list of the most valuable brands in the world, an astonishing 7 out of the Top 10 are already investing heavily in Artificial Intelligence. It is very likely that other CEOs will follow. This article summarizes what powerful CEOs are currently thinking and doing about Artificial Intelligence.

1. Apple

The world’s most valuable brand in 2016 is Apple ($154.1 B). Although Apple’s business is shrouded in secrets, CEO Tim Cook is transparent on why he is betting on AI: “Look at the core technologies that make up the smartphone today and look at the ones that will be dominant in smartphones of the future-like AI” he tells the Washington Post. “AI will make this product even more essential to you” he adds. “The typical customer is going to experience deep learning on a day-to-day level that [exemplifies] what you love about an Apple product” says Phil Schiller, senior worldwide marketing vice president of Apple.

2. Google

Google ($82.5 B) has been a first mover in the AI space. Google (now Alphabet) surprised the world with its AI investments earlier this decade. CEO Sundar Pichaiexplains: “We have this vision of a shift from mobile-first to an AI-first world over many years.” In the Forbes interview, he also explains how Google’s recent AI products are only a first step in a radical transformation of computing and of Google itself. “That scale is what really excites me, be it in fields like healthcare, financial services, education, how you teach people better, climate modeling. I think that’s a huge opportunity.”

3. Microsoft

Not wanting to fall behind its competitors, Microsoft ($75.2 B) is also undergoing a large transformation. CEO Satya Nadella said that: “AI is at the intersection of our ambitions” at a recent Microsoft conference. Quartz describes how Nadella reiterated the company’s “commitment to infuse every part of Microsoft’s business, from cloud services to Microsoft Word, with some kind of AI.” Microsoft has established an AI and Research Group with 5,000 computer scientists, engineers and others who will be“focused on the company’s AI product efforts”.

4. Facebook

Close on their heels is Facebook ($52.6 B) which has moved rapidly on AI, spurred on by its founder. Facebook started its first AI lab back in 2013. Since then, it has only expanded the scope; AI is quickly becoming critical for the customer experience of Facebook’s core product: “We’re trying to build more than 1.5 billion AI agents-one for every person who uses Facebook or any of its products,” says Joaquin Candela, the head of its Applied Machine Learning group, in a Fortune article.

Mark Zuckerberg himself has high ambitions for AI. As a personal challenge for 2016, Facebook is this year creating an AI that can control your smart home. Thinking even bigger yet, Zuckerberg and his wife, Priscilla Chan, plan to invest $3 billion over the next decade to help scientists develop and utilize tools such as artificial intelligence to“cure, prevent or manage all disease”.

5. Toyota

The world’s sixth most valuable brand Toyota ($42.1 B) is also committed. Toyota has placed a $1 billion bet in its AI research. CEO Akio Toyoda explains: “The funding of the Toyota Research Institute is equal to what we spent developing the first [hybrid car] Prius, so we are serious about what we intend to accomplish”. The mission is to make car accidents a thing of the past. “Though not widely known, Toyota has been working on the development of autonomous cars for many years”, he told reporters.

6. IBM

IBM ($41.4 B) has been very explicit about the company’s investments in artificial intelligence. “It’s the dawn of a new era”, CEO Ginni Rometty explains to Fortune at the Most Powerful Women Summit in Washington, D.C. “Every product, every service, how you run your company -can actually have a piece that learns, that thinks, is a part of it”. IBM has famously branded its cognitive services Watson, after its first CEO, Thomas J. Watson. “Artificial intelligence€¦it’s been around for decades, but with Watson, we unleashed it.” IBM has created a business around Watson, partnering with corporations to infuse offerings and services with AI. “Instead of being the disrupted, you are the disruptor”, says Rometty.

7. GE

The world’s tenth most valuable brand, GE ($36.7 B) is also undergoing a major transformation. CEO Jeff Immelt explains: “[It is] my own belief that every industrial company has to be a software and analytics company. That you’re going to wake up in five or 10 years and GE’s going to have $15 billion in software and analytics. We’re about $5 billion today.” GE recently announced a partnership with Microsoft to merge its Industrial Internet platform Predix with the AI cloud solutions of Microsoft. “Those same customers will now have access to additional capabilities such as natural language technology, artificial intelligence”, according to the partnership press release.

An expanding source of power

Bold statements from powerful CEOs are an indicator of what will happen next. AI has established itself as a source of sustainable competitive advantage, and an enabler of growth through diversification. Following the increasing digitalization of many industries, the reach of AI is expanding -and with this development, so is the power of those who harness it.

Having followed the development of Artificial Intelligence, I am impressed at how quickly the largest corporations have adopted the technologies. Any CEO who wishes to follow this path will encounter a series of obstacles, including scarcity of expert know-how and talent, costly R&D, external partnerships and dependencies, global platform implementations and training programs, evolving strategic dilemmas and trade-offs, and legacy models and practices. Still, choosing not to move may -in the end -prove to be an even greater threat against shareholder value.

With great power comes also great responsibility. I strongly urge CEOs and board members to consider how AI can be applied to the benefit of our society. There are many potential uses of the new technologies. Many of them are positive, while others are not -and the grey areas are plentiful. I truly hope that individuals in possession of power and resources will grasp this opportunity to inflict positive change, and steer the development in a sustainable direction -for shareholders, corporations and global citizens alike.

 

This article originally appeared at: http://www.access-ai.com/blogs/what-powerful-ceos-think-about-ai/.