Google is now letting you get”personal’ with its search results

Why it matters to you The new filter should come in handy for a speedy search of your own Google content. If you’re heavily invested in Google’s suiteĀ of web-based tools, then a recently launched feature may come in handy when you’re trying to hunt down a particular piece of data. We’re talking about a new […]

Influencer Marketing and Organic Search Optimization: A Powerhouse of Results

Influencer marketing is no longer new, but applying tried-and-true search engine optimization techniques to influencer marketing campaigns might be.   Influencer marketing produces the highest ROI of any digital marketing. Yet in the influencer world, I have witnessed a lot of campaigns with a limited focus such as a certain number of likes, shares or saves. […]