The Simple Economics of Machine Intelligence

The year 1995 was heralded as the beginning of the “New Economy.” Digital communication was set to upend markets and change everything. But economists by and large didn’t buy into the hype. It wasn’t that we didn’t recognize that something changed. It was that we recognized that the old economics lens remained useful for looking at the changes taking place. The economics of the “New Economy” could be described at a high level: Digital technology would cause a reduction in the cost of search and communication. This would lead to more search, more communication, and more activities that go together with search and communication. That’s essentially what happened.

Today we are seeing the similar hype about machine intelligence. But once again, as economists, we believe some simple rules apply. Technological revolutions tend to involve some important activity becoming cheap, like the cost of communication or finding information. Machine intelligence is, in its essence, a prediction technology, so the economic shift will center around a drop in the cost of prediction.

The first effect of machine intelligence will be to lower the cost of goods and services that rely on prediction. This matters because prediction is an input to a host of activities including transportation, agriculture, healthcare, energy manufacturing, and retail.

When the cost of any input falls so precipitously, there are two other well-established economic implications. First, we will start using prediction to perform tasks where we previously didn’t. Second, the value of other things that complement prediction will rise.

Lots of tasks will be reframed as prediction problems

As machine intelligence lowers the cost of prediction, we will begin to use it as an input for things for which we never previously did. As a historical example, consider semiconductors, an area of technological advance that caused a significant drop in the cost of a different input: arithmetic. With semiconductors we could calculate cheaply, so activities for which arithmetic was a key input, such as data analysis and accounting, became much cheaper. However, we also started using the newly cheap arithmetic to solve problems that were not historically arithmetic problems. An example is photography. We shifted from a film-oriented, chemistry-based approach to a digital-oriented, arithmetic-based approach. Other new applications for cheap arithmetic include communications, music, and drug discovery.

The same goes for machine intelligence and prediction. As the cost of prediction falls, not only will activities that were historically prediction-oriented become cheaper — like inventory management and demand forecasting — but we will also use prediction to tackle other problems for which prediction was not historically an input.

Consider navigation. Until recently, autonomous driving was limited to highly controlled environments such as warehouses and factories where programmers could anticipate the range of scenarios a vehicle may encounter and could program if-then-else-type decision algorithms accordingly (e.g., “If an object approaches the vehicle, then slowdown”). It was inconceivable to put an autonomous vehicle on a city street because the number of possible scenarios in such an uncontrolled environment would require programming an almost infinite number of if-then-else statements.

Inconceivable, that is, until recently. Once prediction became cheap, innovators reframed driving as a prediction problem. Rather than programing endless if-then-else statements, they instead simply asked the AI to predict: “What would a human driver do?” They outfitted vehicles with a variety of sensors -cameras, lidar, radar, etc. -and then collected millions of miles of human driving data. By linking the incoming environmental data from sensors on the outside of the car to the driving decisions made by the human inside the car (steering, braking, accelerating), the AI learned to predict how humans would react to each second of incoming data about their environment. Thus, a prediction is now a major component of the solution to a problem that was previously not considered a prediction problem.

Reelgood debuts a hub for finding TV shows and movies across streaming services

The service is live on the web now, while its iOS and Apple TV apps are available in the respective app stores.

More people are cutting the cord with pay TV in favor of streaming services, but finding something to watch is growing more difficult -not only because of rights deals which see content coming and going, but also because there’s now a wider array of services to choose from. A startup called Reelgood wants to help, and is today launching a centralized platform for web users, where they can find and watch content from multiple services from a single destination.

The company a year ago had launched an iPhone application offering a social network focused on movies. However, the new web service is attacking the broader problem of content discovery across platforms, including both movies and TV, as well as offering tools to track the shows and films you want to see.

Reelgood also recently launched an Apple TV app which functions like the website, and is even a bit further ahead, in terms of feature set.

web-screenshot-2

At launch, the new site aggregates the content from a handful of top streaming services: Netflix, Hulu, HBO (HBO GO and HBO NOW), Amazon Prime Video, Showtime, Starz, and FXNow. But Reelgood founder David Sanderson tells us they have 28 different sources ready on the backend, and will listen to consumer feedback to see which ones to roll out next.

The website itself is easy to use. Content is split up into “Movies” or “TV” sections, and there’s a search box if you’re looking for something more specific. Here, you can search by title, but Apple TV supports searches by actor and director as well, which is making its way to the web.

Within each high-level category, the available movies or shows are broken down by genres, like comedy, drama, documentary, mystery, horror, and so on. But Reelgood’s web version is still lacking a little polish. For example, longer content descriptions are currently cut off -another thing that’s being addressed in a later release.

web-screenshot-3

On each item, you can see both the critics’ and audience’s rating from Rotten Tomatoes, along with other information, like the description, length, and rating. The Apple TV app shows more information here, like director and cast.

On each item, you can mark things as “Seen It” or add them to your universal watchlist. This becomes tiresome to do individually -it would be useful to do this from the main page. This, too, is built, but wasn’t ready at the time of launch, says Sanderson.

In addition, there’s a list of “similar” content suggestions underneath each item, but the recommendations seem to be a little off. For instance, how is the horror movie “Seven” related to a movie like “Paper Towns,” which is more of a coming-of-age story involving kids looking for their missing friend? The connection between “Grease” and “Straight Outta Compton” is that they’re movies about music. (Clearly, this needs some work).

web-screenshot-4

For users of the earlier iOS app, you’ll gain access to social features where you can see what friends are watching thanks to their marking things as “Seen,” but new web users will need to wait on this to arrive for them.

In time, the iOS app will be revamped to mirror the web service, though Reelgood’s more immediate focus is on where people are watching: web and TV.  Apps for Roku and Amazon Fire TV will likely hit ahead of new mobile releases.

Though still a beta product, as a basic web aggregator, Reelgood works.

When you find something you like, you can watch a trailer or simply click “play” to be taken directly to the streaming service’s page for that title to start viewing.

screen-shot-2016-11-21-at-2-21-09-pm

Over time, the company plans see a path to revenue through affiliate incomes for subscription sales to the third-party streaming services, and, in the longer term, by aggregating and reselling the data on viewing behavior.

“Nielsen is only in 150,000 homes…whereas we hope to be ubiquitous across all different  platforms, and have way more data,” explains Sanderson. “We know exactly what people are watching and what they want to watch, what they like, and what they didn’t like,” he says.

Reelgood’s team of seven includes the entire development team from the streaming app for torrents, Popcorn Time, along with founder Sanderson, previously a PM at Facebook.

The startup earlier raised $1 million from Harrison Metal, and is now working to close a $1.5 million seed round from Harrison Metal, Social Capital, and the President of Warner Bros.

This article originally appeared at: https://techcrunch.com/2016/11/21/reelgood-debuts-a-hub-for-finding-tv-and-movies-across-streaming-services/

Switch Bot – The World’s Smallest Remote Robot

We are constantly running from place to place, working to accomplish everything on our never-ending “to-do” list. If you’re a person who is always on the go, convenience can be the biggest lifesaver and an added luxury or reprieve from daily stress. 

Switch Bot is a small, automated device (controlled via app on your Android or iPhone) that turns devices in your home and office on and off. Switch Bot will save you time. You’ll never have to worry about running home to turn the washing machine or dryer off, open the door for your children after school, or make your coffee in the morning. What’s better than having one less thing to do, being able to hit that snooze button on your alarm to get a few extra winks of sleep?

 

 

  How it works

1. Download the free app (from Apple App Store or Google Play).  

 

2. Attach Switch Bot to any appliance or light switch using 3M mounting tape. (Switch Bot can be removed without damaging the surface of any wall, counter or appliance) **Each Switch Bot includes two pieces of 3M tape with purchase. 

3. Configure your Bluetooth and WiFi.

4. Set preferences and times for your home and appliances.

5. Enjoy hands-free control in your home.

 

Installs in seconds

The comparison between installing Switch Bot and replacing with a new remote control switch.

  Fits all switches/buttons

  Features

Extended battery life  

Powered by a replaceable lithium battery with up to 2 years of use.

The old-fashioned way still works

Switch Bot resides at the side of a switch so you can still turn your switch manually as before. 

Open API

APIs will be released to let DIYers integrate Switch Bot to your own home automation system. Swich Bot and Link are friendly to Ardunio, Raspberry Pi and OpenWRT.

Switch Link & Wireless Connection  

Control the devices and appliance switches in your home wirelessly from anywhere, anytime through the app on your smartphone or smartwatch. Switch Link is the Bluetooth access point which connects Switch Bots to the Internet via WiFi. Switch Link will connect your devices to the app without draining batteries.

Mesh Network  

If you cannot connect to WiFi, Switch Bot can be controlled via Bluetooth. The Bluetooth Mesh Network connects each bot to one another, allowing you to control bots out of Bluetooth range.

If This Then That (IFTTT) Recipes

IFTTT allows users to create recipes which, in turn, create preferences for your home’s Switch Bots. For example: “If I walk into the hallway, then turn on the lights.” or “If my alarm clock rings, then brew coffee.” These recipes can be created in the Switch Bot app. Once made, Switch Bots will complete the task without any prompting.

  Benefits

Switch Bot is convenient, eco-friendly, family-friendly and provides added safety to your home.

 

– Turn lights on and off from the comfort of your bed  

– Make sure lights are off when you are not home to save electricity.  

– Set your Switch Bot to turn lights on when you are on vacation or to enter a lit house for those nights when you work late.  

– Disabled, elderly people and children can control appliances and switches on and off with ease. The easy plug and play installation enables unparalleled remote control of every household appliance.

Uber Wants To Make Drivers’ Jobs Easier With”Compliments’

Starting today, when you give your Uber driver a five-star rating, your app will ask you to provide them a little extra feedback. It’s not mandatory, but if you choose, you can give them a sticker that says something like “Awesome DJ!” or “Great car!” or “Above and beyond!” Or you can tap a prompt at the bottom of the screen and leave your driver a more personalized thank-you note. Drivers will see these stickers and notes in the feedback section of their app, which will tally all the accolades they receive.

Uber calls the feature Compliments, and sees it as the beginning of what could ultimately be a powerful culture shift within its organization. The company has always worked hard to make its product appealing to riders. But drivers? If you’ve followed the protests and lawsuits and fights over employment benefits, you know that Uber’s drivers have not always felt all that well taken care of.

And that’s a problem on a whole bunch of levels. It’s incredibly important for Uber that its platform be appealing to drivers. That’s obvious, right? Without drivers, there is no Uber. So for the past few months, Uber has been working to make the experience in the car more pleasant, not just for the rider, but for the driver. “What we’re trying to do is rebalance that scale,” says Amritha Prasad, Uber’s product design lead.

The feedback system was a logical place to start. “It’s the thing all drivers ask me all the time—I want feedback, I want feedback,” says Mike Truong, a senior product manager at Uber. The five-star rating system—which distills everything about the service a driver does or does not provide into a number—has always been inadequate in this regard. So much so, in fact, that, a few months ago, Uber briefly considered ditching it entirely. But none of the proposed alternatives really stuck. The designers on Truong’s team created mockups of an emoji-based system. No dice. They tried a thumbs-up, thumbs-down, thumbs-sideways thing. That didn’t work, either. Everyone just gave a thumbs-up, making it look like everything was great, even when it wasn’t. Ultimately, they landed back on the five-star rating as the right way to end a ride.

Early sketches for the Compliments feature in the Uber app.Early sketches for the Compliments feature in the Uber app.Uber

What Uber really needed was a way for riders to provide more nuanced feedback—not just for bad, mediocre, and good rides, but for great, outstanding, and exceptional ones. Uber’s spent a lot of time working on what users can and should do when something goes wrong on a ride. But recently the team’s focus has shifted a bit. They feel like it’s working, like Uber is good at doing the basic thing it does, to a basic standard of quality. So they started asking: How can we celebrate the drivers who are doing especially well? The ones who have gum and water, who play the best music, who have the coolest cars. How can Uber help them identify the things their riders most appreciate, and make them feel better about their extra effort?

One thing all drivers want, says Nundu Janakiram, the product manager who oversees everything about the Uber driver experience, is feedback. They want to know how they’re doing; how they can do better; how they can make more money; what the best practices are. “You can be your own boss” with Uber, he says, “but that doesn’t mean you don’t want an advisor.”

There’s been a space in the Uber app for riders to “leave optional feedback” for some time. Those notes go to drivers, which Truong says is a source of great pride for them. But “optional feedback” too often meant support requests, or brief, nonspecific missives like “Thanks!” and “Great job!” The team wanted to find a way to make that space more visible and the feedback more actionable. Again, they tried emoji, along with a Mad-Libs-esque reaction field (“I loved how you ___ and it was great when you ___!”). Finally, they decided to go with stickers. Lots and lots of stickers.

Stickers are more specific than emoji. They’re also quicker and easier to dole out than a written response, which makes riders more likely to actually use them. That’s good feedback for drivers, and it’s good feedback for Uber. “If we can better understand what makes a five-star experience, we can better create the environment for those five-star experiences,” Janakiram says.

A few of the new stickers in the Compliments section of the Uber app.

It feels a bit like Uber has, as a company, come around only recently to the idea that making drivers happy is just as important as taking care of riders. Recent months have brought a flurry of new ways to make driving for Uber both more doable and more lucrative. For example, Janakiram says Driver Destinations, the new-ish feature that lets drivers choose where they’re headed and try to find a fare going the same way, is the most beloved thing the company’s launched in a long time. And he says it can go further. “If the driver tells Uber”It’s 8am right now, and I need to pick up the kids from soccer practice at 4pm,’ how do we use that data to make them as much money as possible, and get them where they need to go?” Answering that question, Janakiram says, is a long-term goal for Uber, and a critical one.

Plus, Janakiram believes asking both sides to take a moment to be grateful and appreciative goes a long way. He encourages everyone on his team to get out and drive for Uber as much as possible (if you’re riding around San Francisco at any given time, there’s a chance your driver is actually an Uber exec). It’s the only way to really understand how the app works in practice, he says, to see whether the system is fast and seamless and helpful enough. He’s learned first-hand how good it feels to be complimented for a job well done. Now he’s hoping it’ll make more drivers feel good more often, which will make them want to drive even more. It doesn’t solve everything, and there’s still a long road ahead for the company in sorting out how to make sure Uber is a valuable and safe space for all parties involved. But it’s something.

6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future?

Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are.

social media ad ideas

Here are six crazy ideas that will help you look like a really big deal using social media ads.

1. Target Ads at Specific Company Employees

Is there a company you want to partner with? Before you even get to that first meeting, you want to make sure some important people who work there have heard of you.

How do you accomplish this? Start bombarding employees who work at that company with Facebook Ads.

facebook ad targeting ideas

Because Facebook Ads have super specific targeting, all you have to do is target people who work at the company with certain job titles. You don’t want to target every employee at a company, especially really large ones. You just need to make sure the right people see your ads (e.g., people with “marketing” job titles).

The goal of these Facebook ads is simply to build brand awareness for you and/or your company. You’ll want to start this process about 90 days ahead of time.

You’ll know if you’ve achieved your goal when you finally talk to them and you hear the magical words: “I’ve heard of you guys.”

2. Promote Your Guest Posts

One way to gain some exposure with a new audience is to do a guest post for a large, established industry publication. When you finally get this opportunity, you need to make the most of it.

Spend no more than $50 for a promoted post on Facebook and a promoted tweet on Twitter. Send some targeted traffic to your inaugural guest post.

superbad social ads

Why spend money promoting your guest post and driving traffic to someone else’s website? Because the editors will notice how your article performed. If your first post goes nowhere, you might not get a second chance.

So amplify your post to help it become a unicorn! Help juice the numbers so the odds are in your favor. You want the editors to be thinking, “Holy crap, this guy’s post got thousands of views, we need to do more with him!”

superbad gangstas

Most publishers live and die by pageviews. Unless they’re crazy, the editors will try to lock you up and make you a regular contributor in the hopes you’ll keep sending them thousands of pageviews every month.

3. Do an Engagement Campaign

Want to really make someone take notice of you on social media and appear more influential than you are? Tag someone in a Facebook post or tweet and then pay to promote it.

For example, let’s say you’re trying to get the attention of an editor at a publication where you want to become a contributor. You could tweet: “Great post by [insert Twitter handle here]” also making sure to include the headline and link to the story.

That might catch their attention when they get the notification from Twitter -for a couple seconds. But once you start promoting it, you’ll REALLY grab that person’s attention as it starts getting retweeted and liked hundreds or maybe even thousands of times.

“Wow, this guy is kind of a big deal,” they’ll think. They’ll want to work with you. And you’ll be like:

social engagement campaigns

4. Spike Your Medium Posts

Are you publishing on Medium yet? You should be. It’s a great way to grow your audience and expose your best content to more people.

To get really big on Medium, you need recommendations. If you can get 200 people to click on the Medium heart on your post within 24 hours, it’s extremely likely that your story will be one of the top posts for the day and featured prominently, both on Medium and in the Medium Daily Digest they send out to users via email.

social media ads for content promotion

How do you get that many hearts in 24 hours? By spending no more than $50 on social media ads.

Facebook and Twitter ads that are targeted to people who have a Medium account will help send some great traffic to your posts. Hopefully this will be enough of a catalyst to turn your post into a unicorn that gets lots of hearts and reads.

5. Get on the Front Page of Reddit

Of all the ideas in this post, getting on the front page of Reddit is the most difficult. But when you do manage to get there, you’ll get tons of traffic.

Basically, if you do nothing proactive, the odds that a redditor will discover and submit your post are about 1 in a-very-large-number-with-a-lot-of-zeroes-on-the-end. Also it’s not easy to identify redditors on other social media sites because they have random aliases.

What you can do is try to get on the radar of Reddit power users. Results aren’t guaranteed, but here’s how you do it.

Let’s say you work for a company that sells home and gardening products. You’ll want to create social media ads that target people who are interested in the home and gardening category and Reddit.

Chances are good that someone who is authoritative on Reddit will follow Reddit on other social platforms. They’re always looking around for interesting things to submit.

Although it may seem like you’re still sort of blindly hoping a high-profile redditor will submit your post, this technique has actually been surprisingly successful. Basically this will narrow your odds from 1 in a gazillion to something more like 1 in 10.

Before trying this out, my posts had never made it to the front page of Reddit. Since using this tactic, I’ve managed to successfully get to the front page about 10 percent of the time.

reddit marketing ideas

6. Become a Trending Story on LinkedIn Pulse

The biggest factors in the LinkedIn Pulse algorithm are traffic and engagement. Pulse will highlight posts have gotten the most views, likes, shares, and comments in the past few minutes.

There are two things you can do to help your LinkedIn posts start trending.

Become Associated With A Channel

LinkedIn Pulse has more than 100 channels for topics including entrepreneurship, leadership and management, productivity, and marketing and advertising. No matter what you write about, you’ll find a channel that’s right for you.

If you want to help your LinkedIn article become a unicorn, more people need to see it and engage with it. Your personal network is limited, but some of these channels have millions or hundreds of thousands of followers.

So in addition to doing some basic optimization as you write (using the right keywords to help Pulse as it analyzes and categorizes your article), you’ll want to tweet to @LinkedinPulse and ask them to feature your post in a specific channel.

Use Social Media Ads

Being featured on a Pulse channel isn’t enough to start trending. You also need a catalyst to drive lots of traffic and engagement to your post.

This is where Facebook, Twitter, and LinkedIn promoted posts come in. You can use these ads to quickly drive lots of traffic to your LinkedIn article.

larry kim social ads

Again, you don’t need to spend a lot of money on these ads. You can even target your ads so they only show in countries you normally don’t care about to make it even cheaper -all LinkedIn cares about is traffic, not where that traffic is coming from.

You just need to spend a few bucks until the ads provide enough of a surge to push your post to the top. Once your post starts trending, it will be self-sustaining as people visit the channel and read the day’s top stories. Yours!

TL;DR

If you’re lacking in influence or name recognition and want to appear bigger than you currently are, try out these ad ideas. For a small investment, social media ads will help you get noticed and viewed as a serious force in your industry so you can grow your audience, influence, and business.

Are you advertising on Facebook?

Watch the video below to learn how to capture more leads and sales:

Start Your Free Trial.

Comments

Cristina Silva
Oct 06, 2016

i am really like your blog it’s very very helpfull for everyone, Thanx for sharing this content.

Nelson Dy
Oct 06, 2016

Thanks for the tips! Spike Your Medium Posts helps me a lot.

Communiqua
Oct 07, 2016

I am very thankful to you as your article has given me lots of ideas. I enjoyed a lot by reading this post. Thanks for sharing your blog.

Kusum Parjapat
Oct 07, 2016

Really an adorable post. One heart from me. 🙂

Alistair
Oct 09, 2016

Can’t remember the last time I actually read more than one blog post on a site.

Loving the methods!

Keep sharing 🙂

pcmate
Oct 09, 2016

Hi there,

This blog is just so amazing about digital marketing for modern times. I like the way how you connected things with that freacking awesome movie. it’s just makes funny and in the meantime serious.

Cheers

Nelson Dy
Oct 11, 2016

Good day! Hello, first of all thanks for sharing this article. Okay, so about “Promote Your Guest Posts” are there any difference if I submit my article with payment and without payment?

Michal Wiewior
Oct 11, 2016

Hey,

thank you for this info.

One question about Google+ and FB – which one is more improtant? I mean, is it not obvious, that you have to take more care of Google+ to be higher in their rankings?

Thank you in advance for your reply.

Fulfillment Logistics UK
Oct 15, 2016

A fun yet really informative read indeed. Excellent. Social media is such a powerful tool…but only when used in the right way.

Chris Bentley
Nov 02, 2016

Hey Larry, for your Spike a Medium Post idea, you mention promoting it on Twitter to people with a Medium account. Is that something you can do on Twitter? I can’t find a way to target based on having other social accounts. Thanks!

Leave a comment

Name *
Email *

The content of this field is kept private and will not be shown publicly.
Website
Comment *

‘Doom’ running on MacBook Pro’s is so pointless yet so awesome

‘Doom’ running on MacBook Pro’s is so pointless yet so awesomE

It’s too early to determine if the Touch Bar on Apple’s new MacBook Pro is a gimmick or truly innovative. But there’s one thing we do know: It can run the original friggin’ Doom. 

That’s right, developer Adam Bell crammed the 1993 classic in all of its glory to run on the the narrow 2,160 x 60 pixel OLED touchscreen. Is it pretty? Hell no. Is it pointless? Absolutely — just look at how smushed the graphics are! But is it stupid awesome? You bet it is.

If the entire game running on the Touch Bar is too ugly for you, Bell’s also made it so the Touch Bar acts as the game’s HUD, which is, admittedly, a little more useful. But looking at the Touch Bar means you’re taking your eyes off the screen. Ugh.

It took only 36 hours for these students to solve Facebook’s fake-news problem

Facebook is facing increasing criticism over its role in the 2016 US presidential election because it allowed propaganda lies disguised as news stories to spread on the social-media site unchecked.

The spreading of false information during the election cycle was so bad that President Barack Obama called Facebook a “dust cloud of nonsense.”

And Business Insider’s Alyson Shontell called Facebook CEO Mark Zuckerberg’s reaction to this criticism “tone-deaf.” His public stance is that fake news is such a small percentage of the stuff shared on Facebook that it couldn’t have had an impact. This even while Facebook has officially vowed to do better and insisted that ferreting out the real news from the lies is a difficult technical problem.

Just how hard of a problem is it for an algorithm to determine real news from lies?

Not that hard.

During a hackathon at Princeton University, four college students created one in the form of a Chrome browser extension in just 36 hours. They named their project “FiB: Stop living a lie.”

The students are Nabanita De, a second-year master’s student in computer science student at the University of Massachusetts at Amherst; Anant Goel, a freshman at Purdue University; Mark Craft, a sophomore at the University of Illinois at Urbana-Champaign; and Qinglin Chen, a sophomore also at the University of Illinois at Urbana-Champaign.

Their News Feed authenticity checker works like this, De tells us:

“It classifies every post, be it pictures (Twitter snapshots), adult content pictures, fake links, malware links, fake news links as verified or non-verified using artificial intelligence.

“For links, we take into account the website’s reputation, also query it against malware and phishing websites database and also take the content, search it on Google/Bing, retrieve searches with high confidence and summarize that link and show to the user. For pictures like Twitter snapshots, we convert the image to text, use the usernames mentioned in the tweet, to get all tweets of the user and check if current tweet was ever posted by the user.”

The browser plug-in then adds a little tag in the corner that says whether the story is verified.

For instance, it discovered that this news story promising that pot cures cancer was fake, so it noted that the story was “not verified.”

Facebook face newsFiB project

But this news story about the Simpsons being bummed that the show predicted the election results? That was real and was tagged “verified.”

Facebook verfied news

The students have released their extension as an open-source project, so any developer with the know-how can install it and tweak it.

A Chrome plug-in that labels fake news obviously isn’t the total solution for Facebook to police itself. Ideally, Facebook will remove fake stuff completely, not just add a tiny, easy-to-miss tag that requires a browser extension.

But the students show that algorithms can be built to determine within reasonable certainty which news is true and which isn’t and that something can be done to put that information in front of readers as they consider clicking.

Facebook, by the way, was one of the companies sponsoring this hackathon event.

Word is that many Facebook employees are so upset about this situation that a group of renegade employees inside the company is taking it upon themselves to figure out how to fix this issue, BuzzFeed reports. Maybe FiB will give them a head start.

This article originally appeared at: http://www.businessinsider.com/students-solve-facebooks-fake-news-problem-in-36-hours-2016-11

Japan now has more electric car charge points than petrol stations

When it comes to electric vehicles, Japan is speeding ahead of the rest of the world, blissfully free of the range anxiety that afflicts plug-in drivers elsewhere.  The country now has more electric car charging stops than petrol stations, according to a recent survey by Nissan.

The Japanese automaker, whose fully battery-powered Leaf can travel up to 172km (107 miles) on a single charge, said there were more than 40,000 places nationwide where electric car owners could recharge their vehicles, compared with fewer than 35,000 petrol stations.

While the US -where there are currently only 9,000 public charging stations but 114,500 filling stations -and other countries have been slow to develop the infrastructure to encourage electric vehicle take-up, Japanese government subsidies for people buying electric, hybrid and other low-emission cars have spawned a network of public and private power points.

“An important element of the continued market growth is the development of the charging infrastructure,” Joseph G Peter, Nissan’s chief finance officer, told analysts, according to Bloomberg.

While plug-ins are becoming more affordable, potential owners are put off by the fear of finding themselves far from home and unable to recharge.

That is not a problem in Japan, where there are now 6,469 CHAdeMO quick chargers, compared with 3,028 in Europe and 1,686 in the US. When added to lower-level charging stations, the total number of power points in Japan exceeds 40,000.

‘We Couldn’t Believe Our Eyes’: A Lost World of Shipwrecks Is Found undisturbed in the darkness

The medieval ship lay more than a half-mile down at the bottom of the Black Sea, its masts, timbers and planking undisturbed in the darkness for seven or eight centuries. Lack of oxygen in the icy depths had ruled out the usual riot of creatures that feast on sunken wood.

This fall, a team of explorers lowered a robot on a long tether, lit up the wreck with bright lights and took thousands of high-resolution photos. A computer then merged the images into a detailed portrait.

Archaeologists date the discovery to the 13th or 14th century, opening a new window on forerunners of the 15th- and 16th-century sailing vessels that discovered the New World, including those of Columbus. This medieval ship probably served the Venetian empire, which had Black Sea outposts.

Never before had this type of ship been found in such complete form. The breakthrough was the quarterdeck, from which the captain would have directed a crew of perhaps 20 sailors.

This article originally appeared at: http://www.nytimes.com/2016/11/12/science/shipwrecks-black-sea-archaeology.html

Clever Wall Lamps Turn Into Animals When Switched On

Tel Aviv-based designer Chen Bikovski creates minimalist light fixtures that are not only aesthetically beautiful, but also hide a little trick inside. The magic lies in one simple flip of the switch and the wall lamps turn into animals, creating a “wow effect” that is inspired by designer’s childhood memories.

“Since I was a child, I was fascinated by Pop-up books,” writes Bikovski on her website. “Each time I flipped a page I was sent down the rabbit hole, and just like Alice in Wonderland, I discovered a new fantasy world hidden in the ordinary looking book -the surprise making the magic all the more real.”

These magical lamp fixtures cost from $65 (cardboard) to $250 (aluminium) and are available on Amazon.

More info: Amazon 

animal-lamps-popup-lighting-chen-bikovski-1-58307c57ece76__880.jpg

animal-lamps-popup-lighting-chen-bikovski-2-58307c5b7ed10__880.jpg

animal-lamps-popup-lighting-chen-bikovski-4-58307c5f7afa3__880.jpg

animal-lamps-popup-lighting-chen-bikovski-5-58307c61dd21a__880.jpg

animal-lamps-popup-lighting-chen-bikovski-3-58307c5d74a51__880.jpg

animal-lamps-popup-lighting-chen-bikovski-58308119b1235__880.jpg

animal-lamps-popup-lighting-chen-bikovski-6-58307c64712a4__880.jpg

animal-lamps-popup-lighting-chen-bikovski-8-58307c6a9bc6c__880.jpg

animal-lamps-popup-lighting-chen-bikovski-9-58307c6f91baf__880.jpg

animal-lamps-popup-lighting-chen-bikovski-11-58307c7577f73__880.jpg

animal-lamps-popup-lighting-chen-bikovski-10-58307c72730d1__880.jpg

animal-lamps-popup-lighting-chen-bikovski-14-58307c7fac13d__880.jpg