Is Facebook Still The Best Social Media Platform For Business?

Facebook has over one billion users so people are allured by the sheer size of the audience. But in reality, there are 325 million people in the US, 75% speak English, and even a smaller amount would be potential customers for you and your business. Since 2006 when it launched to the public (originally for […]

13 Ways that Content Is Monetized Online

A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or […]

How Domino’s Pizza Reinvented Itself

I spent the last 18 months researching and writing a book on how organizations and leaders can do extraordinary things, even if they operate in pretty ordinary fields. You don’t have to be a programmer in Silicon Valley or a gene splicer in biotech to unleash exciting innovations and create huge value. Instead, you can […]

6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on […]

LinkedIn opens Sponsored InMail to all as yet more ad products come to messaging platforms

It’s gloves off for social media companies that have patiently built audiences for their platforms and weaned them on steady diets of ad-free content: they’re all now starting to double down on ways of monetizing them. Now it’s the turn of LinkedIn, the social network for professionals that’s currently getting acquired by Microsoft for $26.2 […]