Facebook has over one billion users so people are allured by the sheer size of the audience. But in reality, there are 325 million people in the US, 75% speak English, and even a smaller amount would be potential customers for you and your business. Since 2006 when it launched to the public (originally for […]
Tag Archives: marketing
5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017
13 Ways that Content Is Monetized Online
A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or […]
Truth is What Gets the Most Likes and Retweets
Is this real or an illlusion? It’s is as real as you perceive it to be. Thoughts on Truth and Facts from Scott Galloway You could argue that with social media, the truth is now what we all agree it is. Whatever gets the most likes or whatever seems to get the most user reviews […]
Short Story Sure to Bring a Smile
Super Mario Run was downloaded 2.85 million times in its first day
How Domino’s Pizza Reinvented Itself
I spent the last 18 months researching and writing a book on how organizations and leaders can do extraordinary things, even if they operate in pretty ordinary fields. You don’t have to be a programmer in Silicon Valley or a gene splicer in biotech to unleash exciting innovations and create huge value. Instead, you can […]
November 2016 Top 100 Social Media Experts to Follow on Twitter
Ochen’s founder Warren Whitlock is listed as a Top 5 Social Media Expert to follow
6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on […]
LinkedIn opens Sponsored InMail to all as yet more ad products come to messaging platforms
It’s gloves off for social media companies that have patiently built audiences for their platforms and weaned them on steady diets of ad-free content: they’re all now starting to double down on ways of monetizing them. Now it’s the turn of LinkedIn, the social network for professionals that’s currently getting acquired by Microsoft for $26.2 […]