We are All Selfish, Scared and Stupid? Smart chat with Dan Gregory

Use this player to listen now, download or share. If you like it, please subscribe and tell your friends! Appealing to humans’ basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human […]

Google’s Brand Safety Loss is a Win for News Media Looking to Strike Direct Deals

I just participated in a poll about media buyer current focus. I knew that I was not going match the most popular answer when I chose “quality of ads” but was surprised to see it was last place.  The smart choice today is to got against the crowd. When brands are leaving anything with controversy, […]