Tag Archives: marketing

What You Can Learn From the Success of the Sharing Economy

The sharing economy, or collaborative consumption, has quickly overtaken many business sectors. Most people have, or know someone who has, tried Airbnb, Uber, Etsy or another share-based business. To be successful in the sharing economy, your brand must be efficient, trustworthy, innovative and community-centric. These principles aren’t just indicative of successful share-based businesses; they also play an […]

How Facebook, fake news and friends are warping your memory

Strange things have been happening in the news lately. Already this year, members of US President Donald Trump’s administration have alluded to a ‘Bowling Green massacre’ and terror attacks in Sweden and Atlanta, Georgia, that never happened. The misinformation was swiftly corrected, but some historical myths have proved difficult to erase. Since at least 2010, […]

PROSPER at the Proper Show. Part of ASD Market Week

You may remember reading last year’s post about the PROSPER Show, where we shared some of our impressions of the conference. It was a resounding success, and we enjoyed it very much. So much so, in fact, that we decided to attend this year’s edition as well. This is just one of the reasons ASDmarketiweek is a must […]

Software Changes Billboard and Crosses the Creepy Line.

The technology show here is cool, but is counter to every major trend in advertising. Way over the creepy line. Never Cross the Creepy Line People love personalisation. They hate someone watching them. Good tech draw from big data, location beacons and can creatively address users needs without being “in your face” about it. The […]

6 Digital Marketing Tricks to Get People to Read Your Blog

Do you want more people to read your blog, but are unsure how to go about doing it? Being a great writer is half the battle. But if you want your blog to be successful, you should know some basic digital marketing tricks to help promote it. So what are you waiting for? Consider using […]

11 Resources to Own Influencer Marketing Like a Boss – Traackr

There’s no point in doing influencer marketing unless you do it right. And that’s easier said than done. As influencer marketing reaches mass popularity, the need to execute is met with more chaos than shopping during Black Friday. Marketers need help in filtering the noise to pinpoint what’s real and what’s a hoax. That’s why […]

Why Google Killed 1.7 Billion Ads Last Year – And Kicked 200 Publishers Off Its Network

It might seem strange for a web company that makes virtually all its money from advertising to be blocking more and more ads from its site, but that’s exactly what Google Inc. is doing. Last year, the search giant killed some 1.7 billion ads that violated its advertising policies, the company said today, more than […]