How Our Brains Respond to Different Content Formats

If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. According to a new infographic from Main Path Marketing, different types of content affect our brains in different ways—and also influence what we do next.The Summary:  If you want to build […]

This Robotic Dog Could Soon Deliver Packages (Watch)

What would you think if you got a package delivered to your front door by a robotic dog? Today, you’d probably be fairly shocked. But in the not-too-distant future, this could be a commonplace occurrence. Google’s Boston Dynamics has created a robot named Spot Mini that it thinks could potentially get the job done. This […]

Despite Media Freak-Out, Data Shows Fake News Sites Have Tiny Audience

USDespite a media blitz portraying fake news sites as having a real impact in national politics — and even capable of affecting the outcome of a presidential election — fake news sites struggle to reach any sort of real audience. Fake news site DenverGuardian.com, subject of coverage from the New York Times and the Washington […]

She Was Worried About Her Weight, So Bride and Groom Swapped Wedding Outfits

A couple in China might have started a new wedding trend, especially among future brides concerned about their appearance on their big day. Wu Shuai switched outfits with Ou Qian for their nuptials last week because his bride was concerned that she would look overweight in her wedding dress. According to a Facebook post that […]

Everyone Does This, Most Don’t Like It Done To Them

I’ve had numerous clients and business associates with professional backgrounds. Lawyers, medical doctors, psychologists, etc. At one time or another, I had to convince each of them, that to have had any modicum of success they were also in sales. Many people envision selling with car sales or, years ago, door-to-door selling from encyclopedias to […]

We can’t tell if Elon Musk is joking about his next ‘boring’ company

I believe that these tweets, from the CEO of two major companies, speak for themselves: Traffic is driving me nuts. Am going to build a tunnel boring machine and just start digging… — Elon Musk (@elonmusk) December 17, 2016 It shall be called “The Boring Company” — Elon Musk (@elonmusk) December 17, 2016 Boring, it’s […]

New Wind Turbine Tech Could Use a Single Typhoon to Power a Country For 50 Years

We are all familiar with the tragedy of the Fukushima nuclear disaster, which was caused by an enormous tsunami that occurred back in 2011. It brought the nuclear power debate back to life. Now, one Japanese engineer wants to harness the power of another potentially destructive force in order to generate energy. Atsushi Shimizu has […]