Social Media – The Key to Blogger Outreach

As Social Media platforms continue to grow and evolve as a communication medium, so too are marketing opportunities expanding. The latest trend in social media marketing is blogger outreach, otherwise known as influencer marketing. So how do you make the most out this novel trend? What Is Blogger Outreach? It makes sense that we start […]

Patagonia brought in $10 million on Black Friday — and will donate it all

Ochen Thoughts: This is the kind of social good that we hope other companies take note of, and follow! Patagonia’s Black Friday sales hit $10 million this year– five times what it had expected. More significantly, the retailer is donating 100% of it. Just before Thanksgiving, the company pledged to give away the sales it […]

Facebook’s Stumbles Expose Flaws in Its Plan to Rule Advertising

Last week, Facebook said it found flaws in the metrics it reported to advertisers—the measurements by which those advertisers judge the success of their ad campaigns on the platform. The company said it overstated the reach of Facebook Pages and Instant Articles, as well as its count of referrals to apps from ads. This admission […]

Why Some People Get Burned Out and Others Don’t

Stress and burnout are not the same thing. And while we know that stress often leads to burnout, it’s possible to handle the onslaught of long hours, high pressure, and work crises in a way that safeguards you from the emotional exhaustion, cynicism, and a lack of confidence in one’s abilities that characterizes burnout. The […]

Google, Awesomeness TV and Maker Studios Come Under Fire for Influencer Marketing to Kids

The subject of paid influencers dislosing that in their content looks like a lot of fuss over nothing. Obeying laws and rules are good. Remembering that Ronald McDonald or Micky Mouse doesn’t have to say “I’m a paid spokesman” puts it in a better perspective. A group of industry watchdogs are calling for Google, DreamWorks’ […]

Bright Thought of the Day

I’m reading Evolved Enterprise – How to Re-think, Re-imagine, and Re-invent Your Business by Yanik Silver and just saw this quote.  It’s so perfect for a concept I’ve been teaching for the last decade: The Real Power Comes from Putting Others in the Spotlight I work with influencers, entrepreneurs, and authors who want to make a […]

5 TED Talks Every Business Owner Needs to Watch

When you’re running a small business, the last thing you need is to waste time watching videos online. That is, unless those videos might help your bottom line. In the days leading up to Small Business Saturday, the shopping holiday that encourages people to shop or dine at local independent businesses, entrepreneurs should take the time to re-examine their hiring strategies, set […]

Uber Wants To Make Drivers’ Jobs Easier With”Compliments’

Starting today, when you give your Uber driver a five-star rating, your app will ask you to provide them a little extra feedback. It’s not mandatory, but if you choose, you can give them a sticker that says something like “Awesome DJ!” or “Great car!” or “Above and beyond!” Or you can tap a prompt […]

6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on […]