Japan now has more electric car charge points than petrol stations

When it comes to electric vehicles, Japan is speeding ahead of the rest of the world, blissfully free of the range anxiety that afflicts plug-in drivers elsewhere.  The country now has more electric car charging stops than petrol stations, according to a recent survey by Nissan. The Japanese automaker, whose fully battery-powered Leaf can travel […]

Indiegogo enlists MicroVentures for a new investment platform

For sites like Indiegogo, supporting a project generally means a pat on the back, a t-shirt or, best-case scenario, an early delivery of whatever it is that company is selling. Leveraging a recently passed securities rule signed into law by President Obama some six months back (part of the 2012 JOBS Act) that lowers the […]

Single’s Day: How to Maximize Sales During this NewHoliday

Does anyplace you shop have Single’s Day.  I came across this article suggesting reatailer adjust to the holiday. For those selling in China, I assume it’s a must.  Will it catch on everywhere? Single’s Day, the massively popular one-day online sales event in China, is coming on 11/11 and Alibaba has plans to be bigger […]

LinkedIn opens Sponsored InMail to all as yet more ad products come to messaging platforms

It’s gloves off for social media companies that have patiently built audiences for their platforms and weaned them on steady diets of ad-free content: they’re all now starting to double down on ways of monetizing them. Now it’s the turn of LinkedIn, the social network for professionals that’s currently getting acquired by Microsoft for $26.2 […]

Slack Welcomes Microsoft to Messaging With Full-Page Letter That Echoes Apple’s Famous ‘Seriously’ Ad

 By Kristina Monllos November 2, 2016, 11:15 AM EDT Advertising & Branding Slack co-founder and CEO Stewart Butterfield boasted about the ad on Twitter. Twitter: @stewart Slack founders are taking marketing lessons from Steve Jobs. The workplace communication company took out a full-page ad in today’s New York Times, ahead of Microsoft’s Office event which […]

5 Copywriting Techniques That Affect SEO | Writtent

It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. Copywriting is for the user; it’s all about getting them to take action. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Keep the following SEO copywriting […]

Car-buyers Hindered by Online-Dealer Showroom Disconnect

October 05, 2016 Car-buyers Hindered by Online-Dealer Showroom Disconnect, Accenture Finds Automakers and dealers must tighten multi-channel integration strategy and embrace the latest technology or risk losing sales  NEW YORK; Oct. 5, 2016 -As car-buyers become more accustomed to shopping online, they are visiting dealer showrooms for fewer and more specific reasons to accelerate the purchase […]

Average Internet Celebrities Make $75,000 Per Instagram Ad and $30,000 Per Paid Tweet

Agencies like the Federal Trade Commission have started to crack down on celebrity endorsements on networks like Instagram and YouTube. But have you ever wondered how much your average celebrity gets paid for a post? Not Kim Kardashian West or Kanye West. We know they can make millions from endorsements. But just your average, run-of-the-mill […]

Monitor Your Entire Ecommerce Sales Funnel with Real Data

When it comes to monitoring your online business, the list of so-called “critical metrics” is constantly expanding. Things like social media engagement, keyword ranking, email open rates, conversion rates, click-through rates, bounce rates, and more all compete for your attention. All of this data can be overwhelming. The question is: what metrics really matter? In […]